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"Great things in business are never done by one person, they are done by a team of people."

-Steve Jobs


Crista Grasso is the go-to strategic planning expert for leading global businesses and impact-driven entrepreneurs when they want to simplify and scale

Crista Grasso is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6, 7, and 8 figure entrepreneurs, and founder of the global jewelry brand Criscara. 

In addition to the transformation she provides for her clients, she has successfully built and scaled a wide-range of her own businesses spanning coaching, consulting, and done-for-you service-based businesses, product-based businesses, and brick and mortar locations.  She is the Founder and CEO of the Lean Out Method® and creator of the Lean Business Scaling System™.

Crista has spent the past 2 decades helping businesses scale in simple and sustainable ways and adopt lean and agile ways of working - from the largest Fortune 50 companies in the world, to coaches, consultants, and online experts like you.

Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business.

She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications including:

  • Scaled Agile Program Consultant (SPC)
  • Kanban Management Professional (KMP)
  • Lean Six Sigma Green Belt
  • Program Management Professional (PgMP)
  • Project Management Professional (PMP)
  • Agile Business Transformation Coach
  • AIM Change Management Professional (AIM-AP)
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Crista is often described as high energy, super passionate, and very practical (you won’t get a lot of fluff or hype).  

When she's not dishing out the merits of lean strategic planning and simple systems, you can find her drinking espresso, rocking out with Bret Michaels, enjoying a spa day, or spending time with her pup and a great book.  She is an avid traveler - always embarking on new adventures.

Follow along on Instagram at @cristagrasso.


For over a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.

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As Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Annie is one of the strategic advisors inside the Simplify to Scale mentorship program and our done for you scaling services. She is the Fractional CMO for Lean Out Method and a regular guest expert and co-facilitator at our in-person and virtual retreats and events. 

Her pride and joy is her podcast Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. Her business fable "The Coach Who Would Not Sell" has been described as "the roadmap to the promised land of selling without the sleaze."


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Located in CT, Kiley Fults is Crista's Executive Assistant and the Event Manager for Lean Out Method. She is a master at organization, figuring out just about any random thing we throw at her, and keeps things running smoothly. 

Kiley splits her time between Lean Out Method and Crista's jewelry business, Criscara, where she handles operations.

Kiley's favorite city is Old San Juan, she is a self proclaimed book nerd, loves playing Monopoly with her kids (and trying to win!), and singing loud and off key to musicals. She enjoys seeking out the "non-touristy" local beaches of the Caribbean and Mexico. 


Ella Marie Teves is a Digital Marketing expert who is passionate about helping businesses leverage technology to make their lives easier.

Ella specializes in Kajabi, Email Marketing, Analytics, and Reporting and is the Technical Specialist at Lean Out Method

When she's not busy making our client's lives easier, you can find her traveling and learning new things, especially about tech. 

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Learn More About Working with The Lean Out Method Team Inside Simplify to Scale