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"Great things in business are never done by one person, they are done by a team of people."

-Steve Jobs


Crista Grasso is the go-to strategic planning expert for leading global businesses and impact-driven entrepreneurs when they want to simplify and scale

Crista Grasso is an international lean business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 and 7 figure entrepreneurs, and founder of the global jewelry brand Criscara. 

She is the creator of both the Lean Out Method and the 90 Day Lean Out Planner, and teaches others how to create a planner or journal to scale their online business through her third business, the Profitable Planner Co.

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Crista has been helping businesses achieve accelerated results and increased profitability for more than two decades.  

Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business.

She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications including:

  • Scaled Agile Program Consultant (SPC)
  • Kanban Management Professional (KMP)
  • Lean Six Sigma Green Belt
  • Program Management Professional (PgMP)
  • Project Management Professional (PMP)
  • Agile Business Transformation Coach
  • AIM Change Management (AIM-AP)

Crista is often described as high energy, super passionate, and very practical (you won’t get a lot of fluff or hype).  

 When she's not dishing out the merits of lean strategic planning and developing your scalable signature offer, you can find her drinking espresso, rocking out with Bret Michaels, enjoying a spa day, or snuggled up with her pups and a great book.  She is an avid traveler - always embarking on new adventures.

Follow along on Instagram at @cristagrasso.


Jessica Maine is an advocate for individuality, expression, and social consciousness.

She has spent her career equipping other professionals with personal and business development through strategy, community leadership, and education. She has a passion for helping people achieve their goals.

Over ten years ago, she began her educational career providing key guidance and opportunities for growth to the students she mentored.  Today she is an advisor to several educational and professional committees.

Jessica helps imagine new ways of doing business with communities in mind and helps push the future of social innovation through community connectedness.

Jessica is the Accountability Coach inside the Build to Scale Offer Incubator and the Simplify to Scale Business Accelerator as well as the Community Manager inside our private communities.

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When she's not making magic happen inside Lean Out Method, you can find her spending time with her lively young son, sitting by the water, listening to music, or enjoying a good conversation with friends. 


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Located in CT, Kiley Fults is Crista's Executive Assistant and the Event Manager for Lean Out Method. She is a master at organization, figuring out just about any random thing we throw at her, and keeps things running smoothly. 

Kiley splits her time between Lean Out Method and Crista's jewelry business, Criscara, where she handles operations.

Kiley's favorite city is Old San Juan, she is a self proclaimed book nerd, loves playing Monopoly with her kids (and trying to win!), and singing loud and off key to musicals. She enjoys seeking out the "non-touristy" local beaches of the Caribbean and Mexico. 

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