Say goodbye to overly-complex, resource-intensive, and outdated approaches to scaling your business when you implement the Lean Scaling System™.
There is a lot of focus on operating systems as the path to multi-seven or eight figures, but what your coaching, consulting, or online service-based business really needs is a scaling system - one that is adaptive and built specifically for small to mid-sized businesses scaling in today’s digital, fast-moving market.
A scaling system is a complete ecosystem that integrates both the backend and the frontend of the business, because you need both to scale sustainably.
If you focus exclusively on marketing and sales and frontend activities, you work yourself into the ground trying to keep up with all the new demand - it's far from simple and definitely not sustainable.
And if you just focus on the backend, you stop growing.
The Lean Scaling System™ is comprised of the 9 interconnected frontend and backend engines that your business needs to reduce unnecessary complexity and accelerate scaling.
It gives you a blend of Scalable Growth, Sustainable Success, and Operational Excellence.
Hi, I'm Crista and I am on a mission to help established businesses simplify success and scale without the endless hustle so they can enjoy the success they worked so hard to achieve.
I developed the Lean Out Method® and Lean Scaling System™ to show you how.
I have spent more than 2 decades helping some of the largest and most successful companies in the world transform the way they work, the way they hire and manage teams, and the way they build and scale their products and services.
They were able to evolve from a rigid and old school business approach to a more modern lean and agile model.
And yet most small to mid-sized businesses are still following the overly complicated and antiquated models that originated in huge corporations many decades ago... and they don't even realize it.
It's time to do business differently and scale in a lean way that fits what your business needs without all the unnecessary complexity.
It's time to be able to say:
"I run a lean eff-ing business."
Eff-ing = efficient, of course ;)
Our Lean Scaling System is designed for businesses that are ready to scale in more simple and sustainable ways.
It includes the 9 interconnected engines that must be running simultaneously to propel your business forward.
While all 9 engines must be consistently tuned as a business scales, there is typically one area a business is focused on at any given time:
- Scalable Growth: upleveling how you attract, nurture, and convert leads and deliver an exceptional client experience that leads to better retention and referrals
- Sustainable Success: upleveling your team structure for sustainable scaling and your planning cadences to ensure you're always working on the most high-value and vision-aligned work in a way that supports growth and doesn't lead to burn out
- Operational Excellence: simplifying, streamlining, systematizing, and stabilizing (yes, that's a lot of S's!) how you run and grow your business to increase productivity, profitability, and results without having to add unnecessary resources
Upleveling one area feeds an uplevel in the next. For example, a period of scalable growth often drives the need for success to be more sustainable which then drives the need for increased operational efficiency and excellence...
It is a continuous loop and each one unlocks new levels of success and scale.
IMPLEMENTING THE LEAN SCALING SYSTEM
While every business may need to continuously tune each of the 9 engines over time, where you should get started is dependent on what's working well in your business today, what's not, and where you want to take your business next.
That's why we start every engagement with an assessment and call to understand your unique needs so we can customize the implementation path to align with which engines you need to focus on most.
If you feel like it is time to reimagine your entire business model, below is a sample path we may explore (this is an example from a client we partnered with).
But chances are, we'll create something fully custom for you, just as we did for them.
There are 2 Ways to Partner Together to Implement the Lean Scaling System
1.
WE'LL WORK CLOSELY TOGETHER & IMPLEMENT IT FOR YOU
2.
WE'LL TRAIN & CERTIFY YOU OR YOUR TEAM TO IMPLEMENT IT
Consider us your strategic partner who helps you make it as simple as possible to successfully and sustainably scale your business.
The backbone of every engine is based on the 4 pillars of the Lean Out Method® - Context, Clarity, Commitment, and Kaizen.
No matter what you're doing in business, it is always important to:
Get clear on where you are going and why it’s important (Context)
Identify what strategies and plan you will follow to achieve your goals and targets (Clarity)
Understand and commit to what it will take to be successful from both an accountability and mindset perspective (Commitment)
Have a means of regular reflection and insight so you can continuously improve and adapt for better results (Kaizen)
"As an entrepreneur and screenwriter, I’ve been doing this work for over a decade and it’s been so amazing... to learn how to optimize my business and lean it out. I had absolutely no idea how complicated I made my business, how I wasn’t using certain resources effectively, how much time I was spending on activities and things that really weren’t lending themselves well to my bottom line.
I know that my business will be even more profitable, and I know that I will be able to spend less time IN my business and more time ON my business."
- Melissa Cassera, Entrepreneur and Screenwriter