Hi, I’m Crista Grasso, creator of the Lean Out Method. 

I'm on a mission to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anything not adding value to their clients and profit to their business.

Because here's the thing... people make growing and scaling their business way harder than it needs to be. 

And in the process, they burn themselves out, give up the freedom and flexibility they went into business for in the first place, and lose the passion they once felt for what they do.

You don't need to wear overwork and overwhelm like a badge of honor.  You can do business differently and grow and scale on your terms.  

I created the Lean Out Method to show you how.

"What you say no to is just as important as what you say yes to."

- Crista Grasso

Our Story

Early in my entrepreneurial journey, I felt like I was doing all the right things but no matter how hard I worked, my big goals and vision seemed just out of reach.

I worked around the clock, living on little sleep, loads of caffeine, and a whole lot of hope and determination. I consistently felt overworked and overwhelmed, and found myself wishing there were more hours in the day and more dollars in my bank account.

I was trying to hustle my way to success and after a couple years, all I had to show for it was a whole lot of debt and being on the verge of burnout. 

The thing was - I knew how to grow and scale a business.  I had successfully done it for years as a business coach and consultant working with Fortune 50 businesses.  And I had done it in my own prior businesses.

Something wasn't adding up... so I took some time to really reflect on what was different about this business and why my jewelry business was struggling while the  companies I was coaching and consulting with were thriving. 

I had many realizations and I share them all on the Lean Out Your Business Podcast, but one in particular was the catalyst for starting the Lean Out Method.

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The big difference I found?

The businesses experiencing massive success were all lean.  And my jewelry business was far from lean. 

I had scaled it way too quickly, and without having taken the time to lean out the business first, I ended up scaling noise which resulted in making everything more expensive, more difficult to manage, and more difficult to sustain.

From the outside, it looked like the business was wildly successful.  We were at all the major tradeshows, in some of the top retailers in our niche... But it wasn't until I actually leaned out the business that the behind-the-scenes matched the outside illusion of success. 

This brought about the realization that so many big businesses were implementing a lean and agile way of working but so many small businesses had never heard of it. There was a whole world that they weren’t leveraging, and sadly neither was I in my own business before I had this epiphany.

So I created the Lean Out Method (LOM), which I designed specifically with the busy entrepreneur in mind to utilize the same principles and practices that large companies had been using for decades to significantly scale beyond their competitors, skyrocket profits, and reduce complexities and overhead.

When I started using these same methods in my own businesses it was a total game changer, and I am confident it will be the same for you, just as it has been for all of the small businesses I have consulted with since creating LOM.


"The methodology gives you the secret sauce, so to speak, that you need to really achieve your goals and get connected to your high level vision.

I have become more profitable and who doesn't love that!  While the profitability is amazing, I'm definitely loving how I am working smarter and not harder.  I've cleared away the overwhelm and the exhaustion." 

- Jordan Eades, Your Best Business Life

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Crista Grasso is the go-to strategic planning expert for leading global businesses and entrepreneurs when they want to scale

Crista Grasso is an international lean business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 and 7 figure entrepreneurs, and founder of the global jewelry brand Criscara. 

She is the creator of both the Lean Out Method and the 90 Day Lean Out Planner, and teaches others how to create a planner or journal to scale their online business through her third business, the Profitable Planner Co.

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Crista has been helping businesses achieve accelerated results and increased profitability for more than two decades.  

Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business.

She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications including:

  • Scaled Agile Program Consultant (SPC)
  • Kanban Management Professional (KMP)
  • Lean Six Sigma Green Belt
  • Program Management Professional (PgMP)
  • Agile Business Transformation Coach
  • AIM Change Management (AIM-AP)

Crista is often described as high energy, super passionate, and very practical (you won’t get a lot of fluff or hype).  

When she's not dishing out the merits of lean strategic planning, you can find her drinking espresso, rocking out with Bret Michaels, enjoying a spa day, or snuggled up with her 2 pups and a great book.  She is an avid traveler - always embarking on new adventures.

Follow along on Instagram at @cristagrasso.

About the Lean Out Method

The Lean Out Method (LOM) is a system designed to help business owners cut through noise, distractions, and competing priorities so they can achieve their biggest goals and create a scalable, profitable, and sustainably successful business without adding more to their already busy schedules.

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The Lean Out Method - Success Simplified

1.  Set CONTEXT so you know where you are going and why it is important

2.  Gain CLARITY on the right things to be doing right now in your business

3.  Make a COMMITMENT to do whatever it takes to achieve your big goals

4.  Practice KAIZEN and continuously reflect and improve in order to grow

Want to Work Together?

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Simplify to Scale Business Accelerator

S2S is a 6-month group mentorship experience to help you scale your business simply and sustainably, without having to trade your personal life and freedom for your next level of business success.

Get your time back, do more of what you love, dramatically increase your impact and profitability, and unlock your next level of visionary leadership.


Private Coaching with Crista

You've got big goals to grow and scale your business. Let's work together for the next 90-days to achieve them. You can expect honest feedback so you avoid costly mistakes and wasted time, strategic advisory, accountability, and support every step of the way to keep you on track and focused for accelerated results.


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90 Day Lean Out Planner

Eliminate overwork, overwhelm, and confusion, and gain clarity and confidence that you are working on the right things right now to achieve your vision and goals.

Designed by a business owner for other business owners, it is the only planner created exclusively for the busy entrepreneur who wants to learn to achieve more by doing less.


Let's Get Connected