Get expert mentorship and support in navigating through the messy middle of:

  • Scaling your business
  • Streamlining your operations
  • Leading your team
  • Optimizing your time
  • Maximizing your impact + profitability
  • Getting out of the day-to-day
Yes please!

Congratulations on getting your business this far! Unfortunately with every new level we step into, we face a new set of challenges we need to break through to keep upleveling.

I am curious... w
hich of these are the biggest challenge for you right now?

  • You feel trapped with too much dependent on you

  • Your revenue is up but unfortunately so are your expenses

  • There is so much complexity, it's hard to keep up with all the moving parts

  • You've hit a plateau and can't break through to the next level of impact and profit (no matter how many strategies you implement or how much mindset work you do) 

  • You are a high achiever and not afraid of doing the work, but you are working way too much and want your life back

  • You know your profit margins could be higher but you aren't sure how or what to cut

  • You question if your team is really helping you drive more revenue or simply adding to your expenses

  • You aren't confident you're working on the most important things or that your team can get things done efficiently and effectively without you

  • You're exhausted from constantly doing MORE and not seeing the results you want fast enough (and it's completely draining you)

Well, take a deep breath and imagine this...

What if you could:

  • Increase your profitability and impact WITHOUT having to trade your personal life and freedom for your next level of business success

  • Spend your time doing work you love, focused on the things that fuel you instead of drain you

  • Take a 4 week vacation (a real one! without constant messages from your clients and team or panic that things will fall apart without you)

  • Build a team of amazing and devoted rock stars fully committed to your success, allowing you to step into true visionary leadership
  • Build up assets that increase the value of your business and give you options for the future (whether you ever want to sell your business or not)

"As an entrepreneur and screenwriter, I’ve been doing this work for over a decade and it’s been so amazing to learn how to optimize my business and lean it out. I had absolutely no idea how complicated I made my business, how I wasn’t using certain resources effectively, how much time I was spending on activities and things that really weren’t lending themselves well to my bottom line.

I know that I will be able to spend less time IN my business and more time ON my business, and even more important than that, I’ll be able to focus on activities that feel more pleasurable to me and really allow me to operate in my zone of genius. "

If you are ready to finally:

  • Get off the hustle hamster wheel and get your time back
  • Consistently achieve the goals that will make your big bold vision a reality
  • Create sustainable and scalable success in your business
  • Increase your profitability and impact without adding more to your plate
  • Stop wasting precious time and money on things that aren't bringing you any closer to your vision and goals
  • Implement the strategies, systems, and team that will allow you to shift your focus to what matters most to you

Then it's time to Simplify to Scale.


Simplify to Scale is a Tailored 6-Month Mentorship Experience for Visionaries, Change Makers, Trail Blazers, and Disrupters

Get Ready to Turn Day-to-Day Operations Over to Your Team So You Can Step Into Your Genius and Legacy Work 


Maybe you've been looking for support in taking yourself and your business to the next level, but are struggling to find something that fits your needs...

You already have a mastermind or coach. You're way beyond needing a DIY course or a cookie cutter and prescriptive step-by-step program. But what else is there?

As the CEO of a scaling (or soon to be scaling) business, the last thing you need is another group program with multiple calls per week, endless amounts of content to consume, and a community not at your level.

No thank you!  You've got more important things to do with your time.

What you need instead is:

  • Access to expert advisory and support as you face challenges and roadblocks
  • Simple strategies and systems to streamline your business operations
  • A supportive and powerful collective of other high achieving Visionary Leaders 
  • A mentorship experience thoughtfully designed by a scaling and operations expert to give you maximum value and transformation in minimal time 
  • Access to everything (and we mean EVERYTHING!) you need to sustainably scale your business with the ability to pull what you need only when you need it

That's why I've created the Simplify to Scale Visionary Collective.

A unique and high level mentorship experience for Visionary CEOs of established businesses who want to scale their impact and profits without giving up their lives to do so!

You get everything you need in twice per month calls... 

Because you don't have time to waste on fluff and noise that does nothing but eat your time and distract you! 

Here's What's Included in Our 6 Months Together:

Twice-Monthly Personalized Coaching & Mentorship Calls

You get direct access to expert advice and tailored support in our twice monthly strategic advisory and Q&A calls with Crista.

Bring any question you have related to scaling your business, simplifying your operations, leading your team, optimizing your time, amplifying your impact and profits, or any situations and challenges you'd like support with.  

This is an open office hours style call where you can Ask Crista Anything (ACA).

There's no need to go it alone or get stuck along the way - we've got you!

12 calls over 6 months | $6,000 value

Access to our Proven Simplify to Scale Framework  

Take your business operations to the next level and create the ecosystem that gives you increased time freedom and results, and higher profit and productivity.

There is nothing cookie cutter about this content. It is developed by a world-renowned lean and agile consultant and the go-to scaling and operations expert trusted by some of the most successful businesses in the world.

Most importantly, it is developed with intention for a coaching, consulting and service-based business to be able to run an operationally efficient and sustainably scalable business - which is both our passion and superpower.

It's everything you need for simple and sustainable scaling, and nothing you don't... so you can stay laser focused on what matters most and ditch all the noise and distractions. See below for the details of what you get access to in each module.

12 expert modules | $12,000 value

Robust Implementation Toolkits & Playbooks

We don't just provide training on what you need to do, we show you how to do so and give you a massive jumpstart with 12 implementation toolkits with examples, implementation-focused training modules, checklists, worksheets, and adaptable tools, templates, SOPs, and more to simplify and accelerate implementation of each strategy.

Wondering what's included in the toolkits?  Here is an example! Our Lean Dream Team toolkit includes job descriptions, onboarding and offboarding checklists, performance improvement plans, 30-60-90 day reviews, hiring plans, offer letters, application forms, interview questions, and proprietary approaches to hiring and developing a high-performing team that the most successful businesses in the world have hired us to implement for them.  

This will cut months or even years off of your scaling timeline plus increase the value of your business.

12 toolkits | $12,000 value

Access for Your Team

We get that systems and operations may not be what get you out of bed in the morning, but they are critical when you want to simplify and scale your business and have a self-run company that's no longer dependent on YOU. 

So we give the action-taker from your team access to all of the content and toolkits so they can implement everything into your business and adapt each system and strategy to your needs, enabling you to stay focused on Visionary Leadership.

$2,000 value

"Fast forward less than 6 months and I'm bringing in 17 times more revenue than before, onboarding new clients every month, and also hired to help me continue to scale even more."

Plus These Incredible Bonuses 

1:1 Private 60-Minute Scalable Offer Suite Strategy Session with Crista 

One of the keys to simple and sustainable scaling is having the right offer suite, aligned with your customer journey.  This is one of Crista's superpowers so you'll kick things off with a private 60-minute strategy session to assess your offer suite and identify opportunities to amplify conversions and retention.

$3,000 value

Operation Reclamation: ROI Booster

Eliminate Waste, Reclaim Hidden Time and Money in Your Business, and Generate a Return on Your Investment

Most businesses have a minimum of 10 hours a week per person and 10% of additional profit just sitting in their business under layers of complexity and waste.

We have a complete system to help you identify and eradicate waste across the 10 most common areas found in coaching, consulting, and service-based businesses.

Included is a digital self-assessment and targeted solutions with both quick win solutions and long-term sustainable solutions to reduce waste and uncover hidden time and profit margin. 

This is something we recommend you do on repeat in your business, at least once per year, to consistently maximize your time and profit.

By following the recommendations in this bonus program, you should make back far more than your investment in Simplify to Scale.

$500 value

Visionary Thought Leadership Toolkit Bundle

As Visionaries, we tend to produce a lot of thought leadership content. From creating robust amounts of content for our website and social media, to writing blog posts and books, to creating presentations for speaking engagements and trainings, to being interviewed on podcasts or hosting our own.

Inside the Thought Leadership Systems Bundle I give you access to the systems I use to manage my content including podcast guesting, podcast hosting, and my full system for lean content marketing and repurposing. 

$2,000 value


A Not-So-Fun Fact

Did you know that most coaching, consulting, and service-based businesses waste hundreds of hours a month and leave massive amounts of time and profit on the table?


Here's the reality...

To lead a sustainably successful business you need to put just as much focus on being operationally efficient as you do on marketing and sales activities.

It's time to be able to say:

"I run a lean eff-ing business."

Eff-ing = efficient, of course ;)

Here's What You Can Expect to Experience with Simplify to Scale

More Time

  • Shift your focus to CEO-level activities that move the business forward faster

  • Free up 10-20 hours per week in your schedule

  • Free up hours of wasted time per person on your team so you can save money or reallocate those hours to higher priority or profit producing activities

More Profit

  • Be able to keep more of the revenue you generate and significantly increase your profits through increased efficiencies and opportunities

  • Increase the value of your company by developing the assets that remove you from the day-to-day and give you options for partnerships & exits that aren't possible when everything is dependent on you

Accelerated Results

  • 10x your team's productivity and focus

  • Accelerate achieving your goals and revenue targets

  • Achieve in 90 days what it takes most companies a year to accomplish

  • Optimize what's working best for a blend of quick wins and long-term sustainable success
"I own a design business and we were stuck. We knew that there was a lot of growth ahead of us but we were having trouble getting there. One of the things I liked the most about Crista’s program is that in order to scale I knew I needed something, but I didn’t know what it was. I knew I needed to know how to scale, and some of that were things that she knew about that I had no clue about.

If you want to save time, grow your team, build systems that work, and continue to work at a bigger level, that’s what you are going to get from her program and I can not recommend it enough. Crista’s program is phenomenal and amazing for that. It has already saved us more than 10 hours a week, which is huge. That’s a day's worth of work so that I can focus on the things that I need to as the CEO of my company."

“Crista and her team provide a learning environment that truly sets you up to succeed. Having calls to expand on a specific topic, with resources and templates provided for each, lead to systematic, real-time progress within our business.

The hiring section saved us countless hours of work and re-work.

I can't recommend this program enough!  Thank you!”

For Coaches, Consultants, Online Experts, and Service-Based Business Owners Who Want to Uplevel Their Operations to Set the Foundation for Sustainable Scaling and Get Out Of the Day to Day of Their Business



or $1000 / mo x 6 to pay monthly

Here's What's Included in Our 6 Months Together

Live and Interactive Elements

  • Twice-Monthly Strategic Advisory Q&A Calls with Crista
  • Small Circle & High Vibe Collective
  • BONUS: Private 60-minute scalable offer suite strategy session with Crista  

Self-Paced Elements (Pull What You Need When You Need It)

  • You (and Your Team!) Get Instant Access to Our Proven Simplify to Scale Framework Including Proprietary Trainings and Robust & Adaptable Implementation Toolkits and Playbooks
    • 12 expert modules focused on the strategies to simplify and scale your business
    • Training, templates, adaptable SOPs, and systems to accelerate and streamline implementation and lay the foundation for sustainable scaling

Plus you get the following additional bonuses:

  • Access to our ROI Booster, Operation Reclamation, to identify waste and reclaim hidden time and money
  • Access to Our Visionary Thought Leadership Toolkit Bundle including:
    • Podcast Hosting System with Implementation Toolkit
    • Podcast Guesting System with Implementation Toolkit 
    • Lean Content Marketing and Repurposing System and Playbook

We will review your application within 48 hours and get back to you with approval or questions.

Have Questions?


Hi, I'm Crista Grasso.

I have spent the past 2 decades helping businesses scale in simple and sustainable ways and adopt lean and agile ways of working - from the largest Fortune 50 companies in the world, to coaches, consultants, and online experts like you.

Known as the "Business Optimizer", I have the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business.

A unique blend of 50% right-brain and 50% left-brain which allows me to see simple solutions and structures in creative ways that align with what a Visionary CEO of a small business needs.

I don't believe you need rigid or complex solutions to achieve results. You want to scale in simple, adaptable, and sustainable ways, which is both my superpower and my passion.

When you want to scale in a simple and sustainable way, it takes the right combination of strategy, planning, systems, team, and insight.


This is what we focus on via expert modules and implementation toolkits!




*This should be done by the Founder / CEO

Defining Your Rich Fulfilled Life Blueprint

Get started right away with defining what a rich fulfilled life means to you because there is no reason to settle for less than everything you want your business and life to be. Everything you do operationally should be alignment with your rich fulfilled life and next level vision.


*This should be done by the Founder / CEO

Reimagining Your Next Level Vision & Values 

With the right vision in place, scaling your business becomes significantly simpler, but not just any vision, you need a next level vision.  It provides clarity on what to say yes to and what to say no to, from opportunities to ideas.  It provides a north star for your team so they take inspired ownership and come together to make your vision a reality.  It is the linchpin for lasting business success.


This can be done by your team!

Connecting Vision to Execution for Accelerated Results

Gain confidence that your team is working on the most important and highest impact activities that will take you closer to your big bold vision and goals. You'll learn how to implement our proven lean strategic planning system to take your vision and break it down into goals and initiatives that can be achieved in 90 day implementation cycles while keeping things flexible and leveraging techniques to get twice as much done in half the time.


This can be done by your team!

Implementing a PM System for Clarity, Focus & Visibility

We take you behind the scenes and show you the tech behind our full end-to-end project management system and how you can implement or uplevel yours. It systematizes connecting vision to execution and gives you insight into exactly where all the critical initiatives are in your business and who is doing what. It is the backbone of how your lean dream team communicates and collaborates, and how your systems get implemented and maintained.


This can be done by your team!

Multiplying Your Time and Becoming a Productivity Powerhouse

Once you have confidence everyone's working on the right things at the right time and you have the systems in place to support repeat results, we give you tools and techniques that will 10X your team's productivity so they are multiplying their time.  They will get the most important things finished faster instead of just being busy enabling you to accelerate scaling


This can be done by your team!

Defining Your Strategic Systems for Scale

Systems are critical to scaling your business and removing yourself from the day-to-day of the business, but having your team document SOPs isn’t what’s going to give you true time freedom and autonomy in your business.  Implementing what we call strategic systems for scale will.  We’ll show you the most impactful systems you can create to capture how you deliver value, what strategic systems really are (hint: they are not SOPs), and how you can leverage them to reclaim your time and increase your profits


This can be done by your team!

Making Systems Simple and Sexy

Once you have your strategic systems in place, it’s time to build your next level systems and SOPs so your business delivers a repeatable and exceptional experience for your clients and results for the business.  But instead of spending the next 6 months of your life building detailed SOP documents that no one will ever use, we show you the smart and simple way to approach systems with our 100-80-20 framework. We also walk you through tools and templates you can use to get a jumpstart on your systems. 


This can be done by your team!

Building a Company Playbook Your Team Will Actually Use

When done well, a company playbook is one of the most valuable assets you have in your business and something that gets used daily. When done poorly, it collects digital dust and never gets looked at again after someone joins your team.  We show you how to create a playbook your team actually uses and can't live without.  And if you are thinking of a boring and uninspiring pdf document, think again. :)  


Use this module to build out or uplevel the team that can help you implement!

Building & Upleveling Your Lean Dream Team

You need a rockstar team in order to have true time freedom and a sustainable and scalable business model. Whether you are just getting started with hiring, or you have a seasoned team, in this session we’ll share our proprietary Lean Dream Team system that will help you with finding, hiring, onboarding, managing, upleveling, and scaling your team. We'll also share next level hiring and team strategies that we have implemented into some of the most successful businesses in the world that will position you as the company people want to work for.  


This is a combined Founder / CEO and team implementation.

Meaningful Meetings and Communication Cadences

Effective communication including meetings is a key part of moving your business forward, but if they aren't structured right, they can feel like a distraction and giant waste of time.  We share highly effective communication cadences and meeting rhythms that compliment your planning practices.  We also share how to make your meetings value-packed and something you and your team look forward to.  Say hello to increased productivity and collaboration! 


This is a combined Founder / CEO and team implementation.

Stepping into Visionary Leadership and Developing High Performing and Self Led Teams

There is an art and science to building high performing and self led teams who are just as passionate about your business and vision as you are.  It starts with visionary leadership from you and is followed by your team taking absolute accountability and inspired ownership. We'll be sharing the secrets and strategies to build rock star teams that allow you to step away from the day to day with confidence everything will get done and get done well.


This can be done by your team!

Creating a Luxe Client Experience

The most successful businesses are customer-centric and provide exceptional value and results at every step along the customer journey. We show you how to create a luxe client experience system that wows your clients from onboarding to offboarding and everything in between which leads to better results, less refund requests, greater retention and upsells, and loyal super fans who become your biggest advocates and grow your business for you. 


This can be done by your team!

Metrics That Matter and Adopting a Kaizen Culture 

Businesses that thrive focus on continuous improvement and make data driven decisions.  We set you up to be able to maintain the systems you created, conduct regular reviews and retrospectives so you can continuously make the small changes that will have a big impact on your rate of success, and implement the KPIs, metrics, and dashboards that matter so you have access to the quantitative and qualitative data you need to make key business decisions quickly



Podcast Hosting System

Whether you currently host your own podcast, or are ready to start one, this bonus module will help you effectively track and manage your podcast.  I take you behind the scenes and share my systems and templates for how we manage the Lean Out Your Business Podcast.


Podcasting Guesting System

Whether you regularly do interviews as a guest on podcasts, inside communities and groups, or plan to, this bonus module will help you effectively track and manage podcast guest appearances and features.  I take you behind the scenes and share my systems and template for how we keep track of the hundreds of podcast guest interviews I do.


Lean Content Marketing System

As Visionaries, we tend to produce a lot of thought leadership content. How do you effectively share that content across multiple channels without it being so overwhelming? How do you store and organize that content so it is easy to access and repurpose for maximum value and leverage? And how do you stay on top of what you have to create that's going to drive the biggest results? That's what I break down in the Lean Content Marketing System, sharing strategies, tools, templates, and resources to keep your content marketing lean, luxe, and leveraged.


Who Is Simplify to Scale For?

  • You run an established online coaching, consulting, or service based business 
  • You lead a team of at least 3 employees or contractors or will be hiring soon 
  • You are a high achiever and willing to show up and do the work, both inner and outer
  • You have a mindset of abundance and believe in collaboration over competition
  • Time is your greatest asset and you're no longer willing to trade it for your success, however...
  • You understand that you have to invest time NOW to consistently get back time long-term
  • You operate from a place of positivity and possibility and don't let problems stop you
  • You love what you do (or you used to!) and are in it for the impact as much as the profits
  • Your business fuels you but you want a rich fulfilled life outside of business too 
  • You get that structure and systems are what will give you freedom
  • You’re ready to go all in on your operations even if they’re not your personal passion
  • You are ready for support to step further into Visionary Leadership and turn the day-to-day operations over to your team

Simplify to Scale will NOT be a good fit if you are still new to business, struggling to generate revenue and haven't yet found product-market fit for your signature offer, or have no team currently and no plan to build out your team in the next 3 months.

“We were ready to take our business to the next level and what we needed was a way to scale our business in a systematic way.
Crista’s program enabled us to create a vision for a future and build prioritized action plans to achieve that vision.
What set the Lean Out Method apart from any other program was how we could directly apply the tools, techniques, and strategies in a no nonsense manner to focus on the systems that needed to be there for long-term sustained growth.
If you want to grow your business in a sustained systematic way, and not burn yourself out, we highly recommend Crista and Lean Out Method. We grew our revenue over 60% as a direct result.

Frequently Asked Questions


Have Questions?