E172: Path to a Million: Real Strategies, Real Success with Jennifer Tamborski

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What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market?

In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned marketing expert. Jennifer, the mastermind behind Virtual Marketing Experts and the Marketing Matchmaker Podcast, brings a wealth of knowledge in simplifying the complexities of digital marketing, crafting impactful branding, and deploying strategies that really work.

We dive into the nitty-gritty of marketing tactics, focusing on the three pillars of marketing success: visibility, lead generation, and sales. Our conversation illuminates the importance of understanding your audience and the risks of scaling your business without the proper foundation.

We also share personal stories of rapid business growth, and offer insights into the repercussions of unmanaged expansion, highlighting the value of systems and consistent marketing efforts. We touch upon the critical difference between cash flow and profit, offering a reality check for those who chase the allure of a seven-figure business without the operational readiness to sustain it!


Don’t miss the second part of the episode on Jennifer’s podcast!


'There are only 3 areas of marketing that are important: Visibility, lead generation, and sales. That's pretty much it. It doesn't have to be incredibly complex. It's just getting really good at those three things.’

-           Jennifer Tamborski


In this episode, we explore:

  • Core Marketing Strategies to Focus on When Scaling
  • Marketing Consistency and its Role in Business Stability
  • Building Operations and Strategy Planning Before Scaling
  • Marketing Myths and the Reality of Business Expansion
  • The Difference Between Cash Flow and Profit



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The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


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If you have ever found yourself wishing there were more hours in the day or more profit in your business, the reality is that there is hidden time and money in your business. 

After spending more than 20 years working with businesses to uncover hidden time and profit as they scale, I've identified 10 of the top areas coaching, consulting, and service-based businesses leave massive amounts of time and money on the table. Download the free guide to determine where you have hidden time and money in your business.