How to Approach Strategic Planning in Different Cycles of Business

business strategies loyb podcast Jan 01, 2024

Happy New Year everyone! Welcome to the very first episode of 2024.

In this post, I delve into the crucial topic of planning for success in the new year. I discuss the varying approaches to planning, emphasizing the importance of aligning your planning style with the current stage of your business. Drawing from my own experience, I share insights into the significance of having a fluid and experimental approach, contrasted with the benefits of detailed planning.

In this episode, I also highlight the value of strategic planning, not just for the precision of knowing what to do when, but for the intentional act of thinking through what is important for achieving business goals while maintaining a rich and fulfilled life.

For those of you who want clarity on hitting revenue and profit targets, I invite you to join my upcoming free workshop on January 16th. By attending, you can expect to gain actionable insights on what to focus on, distinguish between noise and distractions, and devise a roadmap for success not only in the current quarter but also for the entire year.

To register for the workshop head to 

Throughout this episode, you will gain insights by:

- Understanding the value of having the right ecosystem, the structures, and the right team in place to support us in our business when things come up or don’t go as planned

- Recognizing the cycles in business with variations in time of experimentation and times of intentional growth

- Tools and Workshops for Effective Planning

- Setting realistic revenue and profit targets for different quarters

- Ensuring you are using capacity-based planning and what that can look like for your business

Tune into Episode 157 of the Lean Out Your Business Podcast or keep reading below.

Different  Business Cycles 

Having a strategic roadmap for the year is crucial, but the depth and precision of your plan might vary significantly.

However, before we begin to build this roadmap we need to acknowledge what cycle your business is in. 

There are two distinct cycles: extreme clarity and experimentation. The former calls for a detailed roadmap, while the latter thrives on adaptability and flexibility. Recognizing the cycle your business is in is crucial. Tailoring your planning process to fit this cycle sets you up for success without suffocating detail.

A cycle of extreme clarity can look like a meticulously detailed plan that ensures alignment and clarity for your team. In contrast, an experimental phase can look more adaptable in planning, allowing for adjustments based on outcomes. Note: this adaptability and flexibility is a crucial approach even during cycles of clarity.

The Role of Planning

I've always maintained that planning is the bridge between possibility and probability, especially during business scaling. Recognizing the nuances of your business's cycle allows for a balanced plan that combines strategic vision with the capacity to pivot as needed. It's not just about the specifics but strategically aligning your plan with your capacity to achieve desired objectives.

So, let's talk about Capacity...

Taking into consideration your realistic capacity to achieve the goals and objectives you set out for your business is a consideration I find to be frequently glazed over by many clients.

Optimal planning isn't solely about outlining specific actions. It's about curating a plan that strategically aligns with your business's (and your own!) capacity, enabling a realistic pursuit of your goals while considering the resources at hand.

To explore deeper insights into aligning your strategic plans with your business's ever-evolving cycles, join me on January 16th, where I share revenue and profit targeting techniques.
This workshop aims to offer entrepreneurs clarity on essential business aspects and provide practical strategies for effective yearly planning.
Register at 



Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us.   

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. 

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. 

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a weekly live training + Q&A. 


by Crista Grasso

Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale.  Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business.  She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast


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