E170: Leaning Out Your Content Strategy with Abby Herman

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What are the key elements of a minimal viable content strategy? Can you engage intentionally with your audience without feeling overwhelmed and being present to all the social media platforms? How do you foresee the role of AI in content strategy evolving?

In this episode, I have the pleasure to be joined by Abby Herman. She is a fractional marketing director, content strategist and podcast manager for business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She also sells marketing tools and resources in her shop, The Content Experiment Lab and is host of The Content Experiment Podcast.

Today, we unpack the essential strategies of building a brand without the overwhelming pressure of being everywhere on social media. From aligning with your audience on select platforms to harnessing the power of your email list, this episode is full of actionable advice for entrepreneurs, eager to lean out their approach to content creation. We also explore the potential of AI tools in content strategy while preserving the essence of personal thought leadership.


“I think that probably the biggest thing is more personalized content”

-         Abby Herman


In this episode, we explore:

  • Content Marketing Strategies
  • Future Content Considerations
  • Fractional Marketing Services and Online Business Support
  • Market Presence and Personal Habits
  • AI Tools in Digital Branding




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The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


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