E09 How To Leverage Podcasting For Business Growth with Michelle Glogovac

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Podcasting is a steadily growing industry that many experts, brands, and businesses are leveraging for growth. The question most business owners are asking now is, should you start your own podcast or pitch yourself for podcast interviews? In this episode, Crista Grasso interviews Michelle Glogovac, podcast matchmaker, publicist, and the host of My Simplified Life Podcast. Michelle shares her expert advice on how to leverage podcasting for business growth.  She guides you through figuring out whether to start your own podcast or how you can pitch yourself as a guest to other podcasts. Lean out your business with the help of this conversation as Michelle further reveals some important do's and don'ts for podcasting, especially if you want results!

In this episode, we dive into :

  • How to know if you should be focusing on starting your own podcast or focusing on trying to be interviewed on podcasts
  • Behind the scenes of podcast pitching
  • How to pitch yourself to podcasts you want to be interviewed on
  • How to repurpose your podcast content to last you a year
  • How to leverage your podcast content to grow your audience
  • Michelle's career journey and her shift from corporate aviation
  • How Michelle works smarter, not harder
  • Michelle's perspective on balance in business and in life


Connect with Michelle:


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The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


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If you have ever found yourself wishing there were more hours in the day or more profit in your business, the reality is that there is hidden time and money in your business. 

After spending more than 20 years working with businesses to uncover hidden time and profit as they scale, I've identified 10 of the top areas coaching, consulting, and service-based businesses leave massive amounts of time and money on the table. Download the free guide to determine where you have hidden time and money in your business.