E121: How to Write Sales Copy that Converts with Liz Theresa

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Do you struggle with writing copy that feels authentic, memorable, and impactful; especially with the rise of AI generated copy?

Understanding how to incorporate your authentic voice is key to attracting the right audience and avoiding boring, phony, or unrelatable copy. 

In this week's episode of the #LOYBPodcast, Crista is joined by Liz Theresa, a master of all things copy and conversion.

They dive into the importance of effective copywriting, websites, and brand voice to increase revenue and convert more leads into high-paying clients including:


  • How to use your authentic voice to attract your ideal client
  • Leveraging powerful copywriting techniques to convert leads
  • The order of investment when considering copywriting and website design 
  • Tips for creating a compelling easy-to-write about page


"Make it very clear who you are, who you help, and the problem you solve and do it everywhere you show up online.” - Liz Theresa


Liz Theresa helps entrepreneurs find clarity and market themselves online with confidence. She’s been in business for more than a decade creating powerful, high-converting websites, memorable brands, and coaching business owners on how they can be more visible online. She wants every entrepreneur to rise and be the star of their own business because let’s face it – a big break isn’t something you wait for – it’s something you make. Be sure to listen to Liz on Biz, her Forbes-acclaimed podcast every Monday for fresh, inspiring, and often hilarious stories of running a business.


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The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


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