E46 How to Stop Doing Too Much in Your Business with Kiva Slade
What if you could have more success in your business by personally doing less?
Sounds too good to be true. Seems almost impossible for that to be the case as your business consumes your day and night, shower time, friend and family time, and keeps you up at night. When you take the time to create systems, build a strong foundation and truly focus on creating your team you will get countless times back in your life.
Today we have Kiva Slade of 516 Collective with us to help you map out your business so you can focus on what matters most and stop doing what doesn’t. If you have been back and forth about what your prices should be Kiva has a strong suggestion for how you should change them.
If you are ready to do less and be more successful, this is the episode for you.
- The five critical pieces of business foundations
- The bonus side-effects of knowing your numbers
- The signs you might not be paid enough
- Why scaling isn’t really about money (and what it IS about)
- The thought process that will keep you trapped as an employee of your company rather than a CEO
- The common misconceptions of putting systems in place within your business
- How do you know if something is off with an existing system
- Three benefits of putting systems in place within your business
- Tips around hiring and building a solid team
- Unicorns aren’t real and what that means for your business
Solid business foundations
Human Resources- You’ll need a team of some kind. Whether this is a full-time team or your freelancers or contract workers. When you are building a successful foundation, eventually you will no longer be able to do everything yourself. Who you have supporting and keeping track of the things outside your zone of genius will be crucial?
Financials- Knowing your costs. You will need to know what money you have coming in and what you are paying out. What are your material costs if you have a product-based business? What are your overheads for services you are paying for to automate your business?
Operations- These are your systems. The nitty-gritty of how you do anything and everything inside your business. How does your playbook look? What is in place for onboarding employees/ Onboarding your clients? Off-boarding, practices should be in place for clients and employees as well. The ins and outs of your business should be well documented for a future team, and for the potential to one day sell your company.
Marketing- You need to be visible. Where are you showing up online or in your marketing materials? Are you running ads? What is the return on those ads? What platforms are getting your full attention and where can you repurpose your content?
Mindset- The belief you will be successful. Change your mindset and change your life. You will have to get out of your way and know that what you got you to your current place in business will not get you to the next level you are going after.
When you are trying to do less in your business you are going to have to relinquish some of your tasks and operations to your team. They will be able to step up, see what you need, implement effectively, and help you create an even better product by giving you the space you need to focus on what you do best.
Tips for taking things off your plate with a team.
- List out everything single thing you do in your business. Brain dump every single task. Write out the small stuff and the big stuff. From writing copy, updating landing pages, preparing client material, working on automation, checking emails, updating your calendar. Anything and everything you do, write it down.
- Assess what all the things you do in your business are the things only YOU can do. What tasks are 100% on you and no one else could possibly do them? Divide up these tasks into sections of you and could be someone else. Then assign all those tasks an ROI amount and see just how much work is really there and if you are doing the little stuff that could be done cheaply by someone else is really worth your time.
- From the task only you can do and from your list of what others can do how can you fill these. Would those be able to be completed by a general VA? A tech-focused VA? A freelancer of some kind for website design, ads, and marketing? What type of outside help would you need to get those tasks done to completion?
- Determine what will stay and what will go. What are the things you are going to keep doing and what are the things you are going to say no to? Understanding how valuable your time truly is so that you can say no to the things that are not producing a high ROI for you verse where you can be placing your time and your attention.
- When you are finally ready to start the hiring process you need to make sure that your vision, mission statements, and values are front and center. This allows you to call in the right people who can help support your mission most authentically.
- Refining and detailing each job description that you put out. Looking for a unicorn who can do everything single thing in the world and accept the pay you are offering is going to be more harmful than helpful. Don’t oversell or undersell the jobs and be upfront about what you need and what skills, knowledge, and commitment you expect from the hire.
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ABOUT THE SHOW
The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.
Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value.
If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.
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