E117: Highly Effective Launch Strategies with Katie Collins & Jeffrey Samorano

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What would life be like if you had a strategy for every single action you took before you launched? 

Sometimes we are so focused on just “getting something out there” that we don’t take the time to consider the underlying strategies that will ultimately support our goals for our launch and more importantly, our business. 

Starting a new business or product line might be challenging and difficult, but if you break down the launch process into manageable steps rather than waste time pondering where to begin, you can make the process easier.

Join me for Episode 117 of Lean Out Your Business Podcast, to listen to my interview with Katie Collins and Jeffrey Samano; co-founders of the Launch Squad. 

We will discuss launching strategies to aid entrepreneurs in creating the right plan, maintaining organization, and getting the desired outcomes. 

When done right, launches can increase excitement, curiosity, and revenue. 

But, if done incorrectly, they might damage a brand's reputation.


Listen to Learn:

➡️ Three phases for a successful launch

➡️ Doing market research

➡️ How to make your business or product offer more irresistible

➡️How to determine your price point


 "An often overlooked critical launch step that is worth its weight in gold is market research interviews with your ideal client. This informs every piece of your system and is critical to your success." -Katie Collins


Launch Squad helps solopreneurs, coaches, and course creators launch the right way without having to do it all alone.

Katie Collins is a sales-boosting, client-generating business coach whose goal is to help you get over your fear of sales and visibility so you can finally make the impact, and the income, of your dreams. 

Jeffrey Samano is a funnel master that removes your marketing blind spots to bring clarity, functionality, and scalability to all the moving parts of your business. Jeffrey has a true talent for helping others turn ‘busy work’ into an effective, automated system. He’s Funnelytics™ Certified and has more than 17 years of experience connecting, clarifying, and automating digital systems in both the marketing and business sectors. Jeff founded Launch Squad with Katie Collins and his wife, Aleyah Swan. 

Connect with Katie and Jeffrey:

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The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


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