E123: Generating Sustainable Profits with Danielle Hayden

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When it comes to your business financials, do you feel overwhelmed and want to avoid looking at your numbers? 

You're not alone. 

Many entrepreneurs struggle with emotional overwhelm when it comes to financial decision-making.

As an entrepreneur, it is important that we know our financial data. And while we may not have a financial background, a simple grasp of the fundamental concepts of finances will help us enhance our strategic decision-making process and will let us have a deeper understanding of how to optimize our dashboard.

Join me for this week's episode with with Danielle Hayden, CEO of Kickstart Accounting as we dive deep into what it actually takes to generate sustainable profits.


Listen to learn: 

  • What are the most important financial numbers for you to understand?
  • Which KPI's are the most important to track when scaling your business
  • How often should you be reviewing your financials?
  • What are best practices for building sustainable profit?
  • Ways to maximize your finances.


Entrepreneurship often includes emotional overwhelm, which can impact financial decision-making. Seeking help to understand your numbers is empowering, and a key to sustainable profit.” - Danielle Hayden


Danielle Hayden is a reformed corporate CFO, who is on a mission to help rule breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. She will share with us how we can leverage our finances by learning how to read the data dashboards through these three main KPI’s which are gross profit, net profit, and operating expenses.

Danielle spent 10 years in the boardroom as a corporate finance officer and has transitioned to now being the CEO of Kickstart Accounting Inc. Where she helps business owners with bookkeeping, financial analysis, education, and she is also the author of the Profit Planner book series.

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The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


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If you have ever found yourself wishing there were more hours in the day or more profit in your business, the reality is that there is hidden time and money in your business. 

After spending more than 20 years working with businesses to uncover hidden time and profit as they scale, I've identified 10 of the top areas coaching, consulting, and service-based businesses leave massive amounts of time and money on the table. Download the free guide to determine where you have hidden time and money in your business.