E106 Social Media and Publicity Secrets with Blair Kaplan Venables
Before digitization, public relations specialists would spread the news via traditional outlets such as newspapers, television or radio. With the rise of the digital age, social media has fundamentally transformed the PR landscape, where brands can leverage their PR through social media channels by telling their story, connecting with their audience, and marketing their product or services. So, how do we engage in social media marketing? How does it help us grow our business and reach our goals? And how do we use social media for PR?
In this episode of the Lean Out Your Business Podcast, I am very excited to be joined by an expert on all social media, Blair Kaplan Venable. She has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global and the New York City Times Square’s Billboard.
Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. She brings fifteen years of experience to her clients. She's the creator of the social media Empowerment Pillars, and she helps her customers grow their followers, and has done so where they have grown tens of thousands of followers in just one month. She's helped her client win Integrative marketing awards and more, and is the co-host of the Dissecting Success podcast. She's an international bestselling author and she has a recently published book, which is her second book called The Global Resilience Project, and it's focused on overcoming life's most difficult moments and sharing some absolutely incredible stories.
Tap into the episode to leverage publicity and social media to expand your influence and grow your reach!
In this episode, we dive into:
The importance of public relation
Leveraging publicity and social media to grow your business
Common mistakes when you are striving to get visibility
The importance of social media and its impact
- Social Media Empowerment Pillars
- How to not get caught up with the ever-changing social media algorithm
Connect with Blair:
- Visit Blair's Website
- Visit Company's Website
- Follow Blair on LinkedIn
- Follow Blair on Instagram
- Follow Blair on Facebook
- Follow the Company's Page
- Download Blair’s Visibility Roadmap for FREE!
ABOUT THE SHOW
The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.
Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value.
If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.
SUBSCRIBE ON YOUR FAVORITE PLATFORM
UNCOVER HIDDEN TIME AND PROFIT IN YOUR BUSINESS
Download our proprietary waste guide to uncover where you could be getting time back in your week and increasing your profit margin
If you have ever found yourself wishing there were more hours in the day or more profit in your business, the reality is that there is hidden time and money in your business.
After spending more than 20 years working with businesses to uncover hidden time and profit as they scale, I've identified 10 of the top areas coaching, consulting, and service-based businesses leave massive amounts of time and money on the table. Download the free guide to determine where you have hidden time and money in your business.