E07 Non-Sleazy Sales: Reframe Selling For Entrepreneurs with Annie Ruggles

Explore Other Episodes

Without sales, you don't have a sustainably successful business, yet many entrepreneurs suffer from sales aversion and avoid or dread selling, which hurts the business’ profitability.

But what if there was a way to do sales in a non-sleazy way that feels true to your ethics?  In this episode, Crista Grasso is joined by Annie P. Ruggles, Founder and Dean of the Non-Sleazy Sales Academy, where they dive into the truth about sales, and how to sell in a way that serves your customers and your business. 

In this episode, we dive into:

  • Some of the most common mistakes Annie sees people make when it comes to selling
  • Annie's explains sales avoidance
  • How to get inspired to sell in a way that feels authentic to you
  • How Annie addresses pain points in a sales call
  • Shady sales tactics you definitely want to avoid
  • How Annie handles the 'I need to talk to my husband' objection
  • How Annie helps people with sales and how you can work with her
  • Annie's biggest tip for working smarter, not harder


Connect with Annie:


Video Poster Image


The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


Download our proprietary waste guide to uncover where you could be getting time back in your week and increasing your profit margin

If you have ever found yourself wishing there were more hours in the day or more profit in your business, the reality is that there is hidden time and money in your business. 

After spending more than 20 years working with businesses to uncover hidden time and profit as they scale, I've identified 10 of the top areas coaching, consulting, and service-based businesses leave massive amounts of time and money on the table. Download the free guide to determine where you have hidden time and money in your business.