E43 How to Become the Go-To Person in Your Industry with Amanda Edwards

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Are you the go-to person in your field? Do you see others in your industry gaining clients, always being interviewed on podcasts, or being constantly talked about?
Is that the authority you want to have?

On this episode of the Lean Out Your Business Podcast we have Amanda Edwards founder of Imperfectly Ambitious which helps women align their work with their legacy. 
If you have been looking to make a bigger impact in your field you're in luck. Today we are learning some of her top tips and where you should be focusing your time and energy.

Being imperfectly ambitious is chasing your ambitions one step at a time without needing to see the whole picture perfectly. It comes from taking the first step toward trusting and knowing each step will lead to the next step. You do not need to see the entire picture to start making moves toward your goals.

Imperfectly ambitious is taking the first step by both trusting and knowing it will lead to the next step- Amanda Edwards  Click To Tweet.


Magnetic Messaging

This is your thought leadership.

Messaging is not only what the impact you intend to create is. It is also who you are serving with your messages.
Top questions to ask yourself when creating content that will connect on a deeper level with your audience beyond just educational content, how-tos, and pieces of training.

Some of these might look like:
What is your audience struggling with?
What are they going through currently?
What is keeping your audience up at night?

When you create your messaging you will be connecting with and answering their questions using their own language. How they are speaking about their problems in your community, online, from calls you have had, use the language of your audience.


Connect with Amanda:

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The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.


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