E248: Self-Publishing a Book for Business Growth with Natalie Walstein
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How can business owners recognize the subtle (or not-so-subtle) signs that it's time for a major business pivot, and what steps can they take to embrace the transition with confidence? How do self-publishing and traditional publishing differently an author's ability to share their authentic voice and vision?
In this inspiring episode, I welcome Natalie Walstein, founder of Divine Flow Publishing Co., to explore how authors and entrepreneurs can leverage self-publishing to expand their business, impact, and message. She is also a published author of 3 books and
counting and the host of the Divine Flow podcast.
Natalie shares her personal journey, from designing magazines to becoming an astrologer to publishing her own books, and recounts how unexpected shifts and client requests guided her to launch a spiritual publishing company. Together, we highlight the importance of listening to your intuition when making business pivots and embracing opportunities as they appear.
You will get an inside look at the self-publishing process, including when to consider this route versus traditional publishing, how a book can act as a powerful tool for business growth, and what it really looks like to maintain creative control and connect authentically with your audience. Natalie also shares valuable insights on finding the right publishing partner, marketing a new book from the earliest stages, and keeping launch momentum going well after release day.
If you’ve been feeling the nudge to write a book or are in the middle of planning your author journey, this episode offers practical wisdom and encouragement to take the next step. Share this episode with a friend who dreams of publishing, and visit Divine Flow Publishing Co. to explore the resources and support Natalie’s team offers
In this episode, we explore:
- Leveraging a Book to Grow Your Business
- Traditional Publishing vs. Self-Publishing
- Natalie’s Journey and The Power of Pivots
- When to Market Your Book
- Using a Book as a Business Tool
“There's a lot you can figure out without even talking to a person, just by observing how they come across and how they write.”
- Natalie Walstein
Learn and connect with Natalie Walstein:
- Website: https://bookmagic.co
- Podcast: https://bookmagic.co/podcast
- Instagram: https://instagram.com/bookmagic.co
ABOUT THE SHOW
Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.
Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.
Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.
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