E248: Self-Publishing a Book for Business Growth with Natalie Walstein

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Have you been thinking about writing a book but aren’t sure where to start, what path to choose, or how it can actually help your business grow?

In this episode of the Simplify to Scale Show, I sit down with Natalie Walstein, founder of Divine Flow Publishing Co., where we explore how a book can become one of the most powerful tools in your business. Both to share your story and to attract the right clients.

Natalie has gone from designing magazines to working as an astrologer, to now running a publishing company that helps entrepreneurs and spiritual leaders publish books that matter.

She knows firsthand what it feels like to pivot, follow what you’re being called to do next, and create work that’s deeply aligned.

Natalie shares a lot of insights on the self-publishing process, including when to consider this route versus traditional publishing, how a book can act as a powerful tool for business growth, and what it really looks like to maintain creative control and connect authentically with your audience.

She also shares valuable tips on finding the right publishing partner, marketing a new book from the earliest stages, and keeping launch momentum going well after release day.

So whether you’re in the middle of writing a book, have been sitting on the idea for years, or want to know how a book could fit into your bigger business strategy, you’ll find clarity and encouragement here.

In this episode, we explore:

The key differences between self-publishing and traditional publishing
Why a book can be a powerful business growth tool
How to start marketing your book before it’s finished
What to focus on in your book to attract clients
Creative ideas to keep momentum after launch

“A book can be the most powerful tool for bringing people into your business and your world."

- Natalie Walstein

Learn and connect with Natalie Walstein:

ABOUT THE SHOW

Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.

Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.

Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.

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