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E239: Branding That Builds Trust and Drives Sales with Emily Paulsen

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Do you ever feel like your brand no longer reflects where you are in your business, or where you're heading next?

In this episode of the Simplify to Scale Show, I’m joined by Emily Paulsen, a Brand Growth Expert and the founder of Electric Collab (a psychology-based brand studio), where we talk about how to create a brand that supports growth, builds trust in today’s “prove it to me” market, and drives more of the right people to buy.

With over 14 years of experience working in brand and marketing for well-known companies (like Abercrombie & Fitch and The Wendy’s Company) as well as startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver. 

Together, we explore how to build a cohesive brand ecosystem that grows alongside your business and how to ensure that your brand is about more than just a logo or a color palette. 

By focusing on intentional branding, we discuss how to craft a brand message so that it reflects your unique value and creates deeper connections with your audience.

If you’re thinking about refining your brand or scaling your business, this episode is filled with actionable tips to help you create a brand ecosystem that is built around where you’re going next.

In this episode, we explore:

  • How “branding” isn’t just colors and logos
  • The psychology behind design and language
  • The foundational elements of a brand ecosystem
  • Evolving your brand alongside business growth
  • The importance of intentional, strategic branding
  • Challenges and opportunities in today's market
  • How to enjoy the branding process as a founder

 

"Nobody buys just because they like a logo. Design gets attention, but words move people to take action."

- Emily Paulsen

 

Learn and connect with Emily Paulsen:

 

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ABOUT THE SHOW

Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.

Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.

Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.

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