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E227: The Future of High-Impact Marketing with Dawn Ferguson

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How can brands maintain authenticity and a human touch while leveraging AI tools? What are some practical ways to simplify your content strategy and avoid "shiny object syndrome"?


In this episode of Simplify to Scale Show, Dawn Ferguson, CEO of Sneakers+Kale and host of The Business of Inspiration Podcast, joins us to talk about how the marketing landscape is shifting with AI and what really makes a brand memorable in today’s crowded digital space..

Dawn is a Brand and Marketing Strategist, with 20 years of experience turning businesses into brands that consumers trust and talk about. She shares how showing up authentically and putting a real face to your content can turn casual followers into devoted supporters.

We also explore strategies that help businesses cut through noise, like focusing on your true audience, sharing aspirational results, and making your social profiles work harder for you.

If you run a service or product-based business, Dawn’s advice on making your brand relatable and inspiring is filled with practical tips!

We also touch on letting go of cookie-cutter advice and finding a style that feels right for both you and your audience.


If you’re ready to make your marketing more impactful and authentic, tune in to this episode for ideas you can use right away.

In this episode, we explore:
•   The Changing Landscape and Future of Marketing
•    Keys to High-Impact Branding in the Age of Noise
•    Lessons from Big Brands
•    What Turns Away Right-Fit Clients

 

"People aren’t buying your service; they’re buying a new life, they’re buying results, they’re buying transformation."

- Dawn Ferguson

 

Learn more and connect with Dawn:

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ABOUT THE SHOW

Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.

Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.

Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.

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