The Evolution of the Buying Journey: What's Working in Today's Market

loyb podcast Sep 08, 2023

Change is the only constant, and as we step into Fall, the business landscape is shifting once again.  While some companies may see sales resurge, 'business as usual' is evolving, not returning.

As an established business owner well on your journey to scaling your enterprise, and you're likely already acquainted with the ever-changing dynamics of the market. You understand the importance of not just setting realistic expectations but also staying agile in the face of evolving customer behaviors. But as seasoned as we may be, we all need reminders on the factors we need to consider when objectively looking at our business. 

 Of course you have set targets, but if those targets are not achievable, doable, or practical for ourselves, our business and our customers, it can negatively impact us. This underscored the importance of setting realistic expectations, so that we can effectively manage our startup finances and mitigate potential risks. It also allows us to align our offerings with what our customers truly desire, ensuring a positive experience and the profitability of your business.

Tune in to this episode as we provide valuable insights into the importance of setting realistic expectations, adapting to the changing market, and making intentional, evolutionary changes in your business.

In this episode, you’ll discover:

  •  Why it is crucial to set up realistic expectation
  •  The two different types of buyers
  •  How impractical expectations will lead to business failure
  •  The buyers’ buying cycle and its effect in your business
  •  Leveraging your next level offers and upsell


by Crista Grasso

Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale.  Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business.  She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast


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