What are you obsessed about? Really. Take a moment to think about it.
If you immediately knew your answer and weren't even thinking about how much those things cost - this means you are a super fan.
You know the ones. The people who:
Take a few moments and think about who the super fans are for your business.
While you will come up with a variety of answers, there are usually 2 that are top of the list for our coaching and consulting clients and I am going to guess will be on your list too.
So let's explore authenticity.
One of the things that has always struck me as a little weird is when we often hear "people are craving authenticity now more than ever." I mean, was there ever a time when people didn't want authenticity?!? 🤷♀️
I think what has changed is that people are sick of the highlight reel and are savvy enough now to recognize when that's all they're getting. They want to actually know someone - mistakes, quirks, eccentricities, and all.
And it has taken business owners a long time to get comfortable putting all of themselves out there and not feeling like they will be perceived as a failure or "less than" in some way.
One of the most effective and lasting ways to build super fans is to be authentic. It really is that simple. But I am talking about true authenticity, not the bright shiny carefully-curated authentic.
You know the kind. Like when you were interviewing for a job (if you can remember that far back) and they would ask you about your weaknesses and you'd come up with clever answers like "I care too much" or "I work too hard"... Yeah, that's the kind I'm talking about. 😜
True authenticity is all about you being you, sharing your unique experiences, sharing #behindthescenes into your business and life, especially the imperfect parts - that is what people usually fall in love with and resonate with most. THAT is how you create super fans.
Lots of people teach the same things and do the same things, but no one does it quite like YOU.
It's important to note that there are always exceptions when you are running a business. Authenticity isn't about sharing your most private moments or uncomfortable oversharing. There is such a thing as TMI (true even outside of business - we all have that one friend or family members is known for the cringe-worthy oversharing). But it is important to show up as your full self, such as:
The key is to not hold yourself back and know that sharing the full you doesn't mean people will take you less seriously.
When you want to grow your super fans, a really practical tip to do so quickly is to leverage referrals.
This is the #1 way to generate new business, and there is no one better to refer you than your current super fans.
Have a new program being released? A new 1:1 coaching opportunity? Or simply want to grow your followers with a free download? Great! Ask them to tell anyone they think would be a good fit for what you do.
Always make it super easy for them to share by giving them some copy and graphics they can use.
While super fans are usually more than happy to tell everyone about you and typically don't need an incentive to do so, I always recommend that you find a way to show them some love and appreciation. It can be as simple as a thank you note (handwritten goes a long way!), a small gift like a Starbucks gift card, or something more significant like a free coaching session, free product, or a cash referral bonus.
Provide value, be authentic, show your current super fans love, and periodically and strategically ask them to invite others to get to know you and your offers. XX
Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact RIGHT NOW to grow and scale your business. As a lean business consultant, she specializes in helping businesses gain clarity and focus through strategy, planning, and lean practices. She is the creator of the Lean Out Method and the 90-Day Lean Out Planner, and is also the founder of the global accessories brand Criscara Jewelry.
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