E242:Evolving Your Offers to Stand Out with Stacey Brass-Russell
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How can owning your unique “Genius Edge” help you grow your offers without constantly feeling like you have to start from scratch? And how do your real passion and energy shape the way people see the value of your signature program?
In this episode, I am joined by the transformational business coach Stacey Brass-Russell, who brings her insights on achieving growth without overhauling everything. Stacey introduces the concept of your "Genius Edge," which is the powerful intersection of your personal brilliance, how you deliver your work, and your client attraction strategy. She encourages entrepreneurs to focus on evolutionary change and stay true to the work they love, rather than responding to industry noise with drastic reinventions.
The conversation is full of practical advice on refining your messaging, reconnecting with your mission, and evolving your offers in ways that feel authentic and sustainable. Stacey shares stories and strategies for checking in with your vision, tweaking what you already do well, and finding ways to make your business light you up. If you run group programs, work one-on-one, or want a leaner, smarter business, you’ll find inspiration and clear steps to stay excited and effective as you grow.
Ready to rediscover your own Genius Edge and bring fresh energy to your business? Tune into this episode and find out how a few meaningful adjustments can reignite both your passion and your results. If you enjoyed today’s insights, check out Stacey’s upcoming event in New York and connect with her for even more ways to simplify and scale with heart.
In this episode, we explore:
• Genius Edge framework for business growth
• Evolutionary change versus radical reinvention
• Adapting offers without burning down business
• The importance of niche and ideal clients
• Crafting offers aligned with personal strengths
• Energy and authenticity in sales and delivery
• Scaling smarter with lean business models
You actually have to figure out how to convey who you are, what you do, and why you’re the best person for it, in a way that maybe you haven’t yet
- Stacey Brass-Russell
Learn and connect with Stacey Brass-Russell:
- Website: www.staceybrassrussell.com
- Facebook: www.facebook.com/staceybrassrussell1
ABOUT THE SHOW
Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.
Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.
Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.
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