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E242: Evolving Your Offers to Stand Out with Stacey Brass-Russell

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Are you consistently hearing that you need to reinvent your offers, lower your prices, or completely change your business model to keep up with today’s market?

In this episode of the Simplify to Scale Show, I am joined by business strategist and coach Stacey Brass-Russell, who brings her insights on achieving growth without overhauling everything.

She introduces the concept of your "Genius Edge," which is the powerful intersection of your personal brilliance, how you deliver your work, and your client attraction strategy.

She encourages entrepreneurs to focus on evolutionary change and stay true to the work they love, rather than responding to industry noise with drastic reinventions.

The conversation is full of practical advice on refining your messaging, reconnecting with your mission, and evolving your offers in ways that feel authentic and sustainable.

If you are ready to rediscover your own Genius Edge and bring fresh energy to your business, tune into this episode and find out how a few meaningful adjustments can reignite both your passion and your results.

Plus, if you enjoyed the insights shared in this episode, check out Stacey’s upcoming event in New York and connect with her.

 

In this episode, we explore:

  • Genius Edge framework for business growth
  • Evolutionary change versus radical reinvention
  • Adapting offers without burning down the business
  • The importance of niche and ideal clients
  • Crafting offers aligned with personal strengths
  • Energy and authenticity in sales and delivery

 

"You don’t have to reinvent yourself every time the market shifts. You just have to evolve how you talk about what you already do best."
- Stacey Brass-Russell

 

Learn and connect with Stacey Brass-Russell:

 

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ABOUT THE SHOW

Simplify to Scale is a show dedicated to helping business owners scale a high-impact + high-profit business they love without all the complexity and chaos that keeps them trapped in the day-to-day.

Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype.

Formerly the Lean Out Your Business Podcast, Simplify to Scale is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop & lead a high performing team, amplify profits, move through the messy middle faster, and scale smarter not harder.

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