90-Day Mastermind with Crista Grasso

Apply now to join the waitlist for Fall

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A 90 Day Mastermind to Scale Your Business and Create a Planner, Workbook, or Journal

Add another profitable revenue stream to your business, differentiate yourself with an in-demand tangible product, and amplify your clients results leading to 6 and 7 figures in upsells into next level offers!

Want to explore all the ways adding a physical product can help you scale your business?

Watch the free training replay below.


Hey coaches, consultants & entrepreneurs:

I'm going to let you in on a scaling success secret (but if you're here, I bet you already know this)...  People make scaling their business way harder than it needs to be!

What if I told you scaling your business could be simple and wildly successful when you strategically scale by adding a planner, workbook, or journal (PWJ)?

One of the easiest and most effective ways to scale your business is to amplify something that is already working. 

You know that thing you're known for?  Your signature program or method?

Well, if you’re ready to scale and level up your business, taking your signature offer and adding a tangible product is one of the most effective strategies you can leverage right now. 

But not just any product - your clients want planners, workbooks, and journals that provide accountability and help them get results and achieve their ultimate goals. 

Whether you are looking to diversify your revenue streams by adding a physical product, or you are looking for a way to scale your signature offer in your business, PWJs are a highly effective and in-demand strategy in 2021. 

A PWJ helps you stand out from your competitors by having a physical manifestation of your work, something people can hold in their hands and have a daily reminder of you and your brand.

When our businesses exist solely online, it’s far too easy for people to close a browser, never log into a class, or delete an email. 
But when there’s something REAL and TANGIBLE sitting next to them on their desk… much harder to ignore. 

And I want to help you create something that can’t be ignored.


Hi, I'm Crista Grasso.

I’m the creator of the Lean Out Method and the 90-Day Lean Out Planner.

I have spent more than 20 years helping businesses accelerate growth and scale in simple and sustainable ways.  I have a signature methodology called the Lean Out Method that I’ve used with clients ranging from Fortune 50 businesses to small empires and wanted to scale my work, add another revenue stream, and make sure more of my clients took bold action on the strategies I was teaching - so I created the Lean Out Planner.

After experiencing all of the ups and downs of creating a planner for my own business, I’m excited to share what I’ve learned with you to set you up for accelerated success. 

Introducing the Planner, Workbook, Journal (PWJ) Mastermind

This 90-day Mastermind provides everything you need to create, design, print, market and sell your Planner, Workbook, or Journal in order to scale your business. 

The Secret to a Successful Planner, Workbook, or Journal (PWJ)?

Your real success and profit isn't actually about selling your PWJ.  It's about leveraging your PWJ to help your clients get amazing results so they upsell into your next level offers. 

Yes, you will learn everything you need to know to actually create your planner, workbook, or journal, but this mastermind is about so much more than that! 

It is an entire strategy for scaling your business and optimizing the design of your PWJ to drive maximum profitability for your business and maximum results for your clients.

There is absolutely no other mastermind or experience like this out there. 


How does the Planner, Workbook, Journal (PWJ) Mastermind Work?

This is a done-with-you small circle group mastermind. 

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The 2-Day PWJ Virtual Retreat is a combination of:

  • Guided working sessions to ensure you have all the right components included in your PWJ
  • Optimization tips to ensure you are driving maximum profitability for your business while driving maximum accountability and results for your clients
  • Peer Reviews so you receive objective 3rd party feedback on your PWJ 
  • Protected focus blocks where you can incorporate feedback and finish your content

By the end of the retreat, you should be ready to begin the graphic design of your PWJ.

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When you join, you get instant access to The PWJ Course Curriculum complete with all of the information, checklists, resources, and guides you need to create, design, print, market and sell a profitable planner, workbook or journal.

It is everything I have learned (the hard, time-consuming, and expensive way) in creating my own 90-Day Planner, and is the ultimate results-focused fast track that makes it easy to know what to do when.

Best of all, you get forever access to the curriculum so you can reference the content again and again as you add additional products or new releases in the future.

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We come together as a group every week to mastermind on scaling your business and creating your PWJ. 

Join as many or as few sessions as you would like and if you can't be there, you can submit questions in advance. 

These sessions are a true mastermind experience.  We talk about strategy and scaling just as much as we talk about planners so you truly have everything you need to turn your PWJ into a highly profitable revenue stream in your business model. 

SPECIAL BONUS FOR THE MAY MASTERMIND: 3 extra weeks of Mastermind Q&A support is included so you can fully check out and enjoy your summer vacations without FOMO. ($1000 value)

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Get support and accountability via the private Facebook Community exclusively for PWJ Mastermind members. 

Interact with other business leaders creating their own products to share ideas, get inspiration, and find accountability partnership.

Plus get support from the Lean Out Method Team between the Mastermind Q&A calls.

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Save HOURS of time and get done-for-you research with:

  • A Pinterest board packed with ready-to-pin images to kick start your inspiration file
  • Product analysis and customer feedback - what works / what doesn’t
  • Checklists to simplify the process including our Create Your Planner in 90 Days Checklist
  • Interviews with industry experts – legal, graphic design, marketing
  • Bonus Resource Guides with trusted partners who can help you deliver a quality product (Graphic Designers, Printers, Packaging Providers, Legal)

Included are Calculators, Worksheets, and Guides to set you up for success, such as:

  • Worksheet to determine which PWJ to create first and ensure you are maximizing value for your customers and profitability for your business
  • Worksheets to determine how much to charge for your PWJ to hit specific profit margins
  • Worksheets and guides on what to include in your PWJ
  • + so much more!

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Receive a private 30-minute optimization consulting session. 

Crista will personally pre-review your PWJ cover-to-cover, and share insights with you on how to further optimize and monetize your content to increase profitability and results. ($1500 value)


Your Investment

$2,000 per month x 3 months

or save $500 when you pay in full


*Investment does not include graphic design, printing, distribution, tech, etc. Done for you services start at $30k - contact us if that is what you are looking for.

Is This Mastermind Right For You?

Who This Is For

Coaches, consultants, course-creators & entrepreneurs with an existing signature offer (this could be 1:1, group, workshop, or a digital program) who want to add an additional revenue stream and physical product to their business.

Motivated & driven professionals who show up to level up and leave no room for excuses.

Those with a budget to manage the overhead to create a planner / workbook / journal - including investment in this mastermind as well as design, printing, tech, and other considerations. 

People who understand the value of a physical product and adding assets to their business that will continue to grow over time.

Business owners ready to re-invest profits into their business by adding a physical asset. 


Who This Is Not For

Business owners who don’t currently have a signature offer / system / methodology or who aren't yet ready to scale their business.

 Those who think in terms of cost instead of ROI and who are looking for an overnight success.

 Those who want to create a full product suite day 1 (i.e. multiple products with all the embellishments)... We focus on MVP (minimum viable product) and ensuring you deliver an amazing single product that will get your clients incredible results, leading to upsells. 

Those lacking a #communityovercompetition mindset. The power of this mastermind is the collective support of the group.

Someone who doesn’t want to do any of the work and wants to outsource the entire project (we offer done-for-you PWJ services starting at $30k - click here to get in touch if this is you). 

Commonly Asked Questions and Answers

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Here's a sneak peek at what's included inside the curriculum

Goal: Set yourself up for success and get ready to create your PWJ

Key Steps:

  • Decide what you will be creating
  • Define what success looks like
  • Create your ecosystem for success

Goal: Make design decisions and create the content for your PWJ so graphic design can begin

Key Steps:

  • Determine and build your partner team including your printer and graphic designer
  • Determine design specs
  • Create your PWJ content (this is the most in depth series of modules)

Goal: Design all of the elements of your PWJ and associated packaging and marketing collateral so you are ready to print your PWJ

Key Steps:

  • Design your PWJ
  • Determine and design packaging, if applicable
  • Determine and design marketing collateral, if applicable
  • Print your proofs

Goal: Place Purchase Orders and print your PWJ so you are ready to begin selling

Key Steps:

  • Finalize your PWJ + packaging
  • Submit orders

Goal: Determine which sales and marketing strategies you will be using so you can successfully begin to sell your product

Key Steps:

  • Determine how and where you will sell your PWJ 
  • Determine your sales and marketing approach
  • Build reviews and feedback
  • Paid advertising and organic marketing campaigns
  • Pre-sell and launch your product
  • Update and release new versions

Apply now to join the waitlist. The next round of the PWJ Mastermind kicks off in Sept.


Want to get started sooner or have questions about joining the PWJ Mastermind? Schedule a free PWJ Strategy Call with Crista here. 


90 Day Mastermind with Crista Grasso to Create Your Planner, Workbook or Journal

*Our team will be in touch within 24 hours. There is no obligation to join if you are accepted into the PWJ Mastermind.