The Team Behind Lean Out Method

Mar 08, 2023

Are you ready to lead a high-impact + high-profit business; and still live a rich, fulfilled life?

Let the team at Lean Out Method support your journey. 

Our vision is to help Visionary CEOs and their teams navigate through the messy middle of $500k - $5M.

Our goal is to uplevel our client's business by providing strategic operations and marketing support. 

In addition to creator and owner of The Lean Out Method, Crista Grasso, we have two powerhouse coaches on our team. 

If you are an avid listener of the Lean Out Your Business Podcast, you'll recognize both of these incredible women.

Meet Jordan Eades, Strategy and Operations Lead (SOL) 


Jordan Eades is a business coach and serial entrepreneur who successfully scaled and sold an eight-figure company. She is an operations expert who's passion is guiding women business owners who want to make an impact in business - without sacrificing what matters most - health, joy and relationships.

Jordan’s philosophy is simple – your best self does your best work. How YOU show up for your business affects everything from productivity to profit to impact. Jordan's Zone of Genius is helping clients uncover their personal "background track", coping mechanisms that prevent clients from achieving their business and life goals.

She was the 1st business coach certified in the Lean Out Method and a graduate of our 1st ever cohort of our Simplify to Scale Program. As someone who has been a big supporter of Lean Out Method for the past several years, we am beyond excited to officially welcome Jordan to the team!

In addition to supporting our Fractional CSOO clients, those inside our Simplify to Scale mentorship program, our Operational Excellence Certification Program, and who attend our retreats will get to work closely with Jordan.


 Meet Annie P. Ruggles, Fractional CMO 

Annie P. Ruggles is a marketing and sales genius, LinkedIn strategist, and Podcast optimization expert.

As the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of business owners towards making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Her pride and joy is her podcast Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.

After being one of Lean Out Method's trusted business strategists, Annie is now officially part of the LOM team, bringing her brilliance to our Fractional CSOO clients.

Annie is often a guest expert at the retreats; facilitating sessions on increasing your visibility and sales.


Team Lean Out Method is ready provide the support you need to simplify & streamline how you scale your business. 


Our vision is to make available to you a team of the best experts in the world across all of the 9 engines for simple and sustainable scaling.

Ways we can work together: 

Have questions? Want to explore partnering together to scale your business?

Book a consult call with Crista today!


by Crista Grasso

Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale.  Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business.  She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast


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