How To Position Yourself As An Industry Expert

How To Position Yourself As An Industry Expert with Nikki Nash

loyb podcast Aug 23, 2021

Nikki Nash, Founder of Market Your Genius was originally on Episode 11 of The Lean Out Your Business podcast, she’s back in Episode 34 to discuss how you can position yourself as an expert in your industry and what it was like to write a book, a lifelong bucket list item of hers.

If you’ve had a dream for a while or if you’re wanting to launch a product or service into the world but are worried you aren’t ready, you won’t want to miss my conversation with Nikki.

In today’s episode, you'll learn:

  • The #1 indicator on whether your dream will succeed or not
  • The key to others believing you are an expert
  • How content creation affects whether or not people view you as an expert
  • The four ways to become an expert
  • The three ways to gain traffic

Make sure you order your copy of Market Your Genius by visiting marketyourgeniusbook.com. Nikki wanted to write a book for years, always saving it for “one day.” It was when she heard a message from Brendon Burchard that she decided it was time to finally take action. His message was this, “if you have a big goal but he can’t find evidence of it on your calendar, then it is never going to happen.” Nikki decided it was time to make it happen because it had been unfinished business on her bucket list for years but also because she knew if she put her expertise, methods and philosophies in a packaged book she could touch more people with her knowledge around the world and further position herself as an expert in her field, ultimately generating more leads for her business.

The good news for us? We can have access to Nikki’s knowledge by reading her book, Market Your Genius, and we can learn how to position ourselves as experts in our field.

In fact, Nikki shares four ways you can be known as an expert through her acronym CARR: contribute, association, research and results.

  1. Contribute – Always start creating your content from a place of service. If you get stuck on what type of content to create start by answering thirteen questions related to your industry and create content around each of those questions/answers.
  2. Association – Oprah became famous through association; it was through her interviews with experts that she eventually became known as an expert herself.
  3. Research – You have access to all the knowledge you need to be an expert in any topic you choose. If you want to be known as an expert at basket weaving, you could research basket weaving on YouTube and then share your learned knowledge with your audience.
  4. Results – The moment you start helping people get the desired results they want (create a beautiful weaved basket, learn to cook, write a book, etc.) share those results for other potential students/customers to see.

 

Want to dive deeper? Listen to Episode 34 of The Lean Our Your Business Podcast.

 

References Mentioned in Episode #34: 

  • Connect with Nikki and learn more about her services here.
  • Get her Genius Profit Road Map guide here.
  • Order your copy of Market Your Genius at marketyourgeniusbook.com.

 

"You're an expert because you've claimed it... because you believe it." -Nikki Nash Click To Tweet

 

At the Lean Out Method, we are experts in leaning out a business in order to scale. If you look at our testimonials on our webpage you’re able to see reviews from people we have helped increase their profits while gaining back more time freedom. If you’d like help leaning out your business in order to scale contact us today for a complimentary scaling strategy call. And if you’d like more information on how to position yourself as an expert in your industry make sure you listen to Episode 34 of The Lean Out Your Business podcast with Nikki Nash.


Episode Transcript:

0:08

 

Welcome to the Lean Out Your Business Podcast a show dedicated to helping entrepreneurs accelerate business growth and simplify success. I'm your host, Crista Grasso, and I've been working with businesses for more than two decades to help them lean out and optimize what's working, while eliminating anything that's not adding value. So, if you are ready to get more time back in your day, more profit in your business, and to do business differently growing and scaling on your terms. Let's dive into today's episode.

 

0:45

 

Hello, hello, and welcome to another episode of the Lean Out Your Business Podcast. Today you may see a familiar face because Nikki Nash is back. And today we are going to be talking about how to become the go to expert in your industry with Nikki. And if you have been a listener for a while, you probably remember her interview, which was number 11 highly recommend you go back and listen if you have not already. And in that episode, we talked about marketing your genius. And one of the reasons why Nikki is back today is she just released her book called Market Your Genius. So today we're going to dive into both becoming the go to expert in your industry. But we're also going to dive into a little bit of what it's like writing and publishing a book, which I'm super excited Nikki to hear everything you have to share. So, tell us a little bit about you and what this journey has been like.

 

Thank you so much for having me here. I am so excited to be back on the show. And for those of you who don't know me that well, my name is Nikki Nash. I am an author now, a podcast host and a marketing expert. And I have a business called Market Your Genius where we help train and develop entrepreneurs and generating more leads for their business positioning themselves as the go-to industry expert and ultimately having a much bigger impact in the world. Because I know that everybody on the planet has something unique about them, they have their own genius. And for those that have that calling to share their message and their expertise with the world and turn it into a profitable business, I share systems and strategies and game plans on how to make that happen.

 

Yeah, and Nikki is a true genius at what she does. So, it's a very appropriate title for the book and for the work that she does. So, Nikki, thanks for telling us a little bit about you. I'm going to go through your actual bio and then I want to dive into hearing all about this whole book process. So, Miss Nikki is a podcast host as she mentioned, she is a Hay House author, which is pretty darn impressive and creator of Market Your Genius which as she shared is a training and development brand, on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. So Nikki, why a book and tell us about that journey and what it was like to actually bring this book to life?

 

Yeah, well, I have wanted to write a book since I was probably a preteen, I loved writing, I used to write poetry when I was a kid and like submit them into little, you know, magazines or publications. And I love, love, love writing and ultimately content creation. And I distinctly remember at about 2017 or

2018, it was like either the end of one year or the beginning of another year, I was watching this video from Brendon Burchard and it was essentially about, you know, high performance. And one of the things he said was that if he were to look at your calendar today, he should be able to tell what your goals and priorities are. And if you have, you know, a big goal, and he looks at your calendar, and he can't tell that you're moving towards that goal, it's not going to happen, essentially. And I have had writing a book on my list for pretty much every half a decade and decades since I was like in college, essentially. It's like I'll write a book before I graduate. I'll write a book before I'm 25. I'll write a book before I'm 30. I'll write a book before I'm 35. I'm finally going to hit that, I'll write a book before I'm 40 goal, but it was just like every year, it's just like, I'm so going to do this. And it just wasn't happening. And I'm like, Oh my goodness. Brendon said that for this to happen it has to be on my calendar.

 

5:00

 

So, there's a couple of reasons why I wrote a book, one of which was purely because it's been on my bucket list for like, decades, basically. And I'm like Nikki, if you don't do this, now it is never going to happen. And the other reason why a book is because you know I had started my business. I really knew that having a book was an amazing way to put my expertise, my philosophies, my methodologies in a package that could be given to people around the world and touch people beyond where I could probably reach them on my own just because of word of mouth. And it's something that people like”, Oh, I read this, it was helpful. It was engaging. I liked it,” and they spread the word. And so, writing a book, for me is an amazing way to impact more people to further position myself as an expert in an industry and to ultimately generate leads for my business.

 

Yeah, really smart. And I saw the first chapter and it's incredible. And I cannot wait to get through and read the rest of it. So, it is definitely magic. And how do you feel about the whole process? Right, so now that the book is, is written, how do you feel when you look back on it? Is it something that you're like, yes, this is an incredible piece of work1 Like, what, what's your what's your feel on it?

 

Yeah. So, on the book itself, it's kind of crazy, because I read the audiobook, maybe like, early June. And it was the first time I read the book from start to finish in order in like a three-day period. And I had historically, you know, like I wrote, and I didn't go back and read until it was time to edit. And then I sometimes edited in order. But most of the time, I went out of order on purpose, because I felt like I would get complacent if I knew what was coming next. So, I didn't read the book in order when I was editing it. So, reading it for the audiobook, I'm reading and going, “Man, this is a good book”. And it's funny, when you write something and you know, you believe in it so wholeheartedly, but you know, believing in your book, or your content or your program or yourself, it's like you have to show up and believe in it every day. And what happens is, I'll read the book, or edit the book, and I'll be like, this is great. And then, you know, days, weeks, months go by I haven't looked at it in a while. And I'm like, I don't even remember what's in this is it even good? And then you read it out loud. And you're like, I wrote this it’s magic, right? And so, you know, there are going to be people who absolutely love the book, there are going to be people who are like that it was okay, and they're going to be people who hate it. And that's fine. But I am super proud of this book. And I frickin love it. So that's all I could really ask for is that I love it. And hopefully, at least one other person loves that.

 

Yeah, well, you've already got that one other person who loves it here. So, I think there will be a lot of people that love it. But I love so much of what you just shared because I think that's true of all content that we put out there. So, some of us definitely have a book on our bucket list I was sharing with you before we started recording that I'm planning to start writing my book in Q3 next year, and then

releasing it the following year in Q3. And so that's kind of my plan. I bet a lot of listeners have a similar plan, already have a book and are adding another one. But we create content every day. And some people love it. Some people are mad about it, and some people don't love it. But I think the key is like we should feel about it the way that you feel about your book. Right? And so how does that kind of content creation and really creating that amazing content help to distinguish you and help you become that go-to expert?

 

Yeah, I would say that the first thing that I'd love for people to understand is that when you are showing up as the expert and an industry, you're an expert, because you've claimed your you're an expert, and you declare that you're an expert, and you believe that you're an expert, and you know somebody else isn't going to believe in your expertise at the level that you want them to until you believe in your expertise, right? And so, you have to kind of own your genius and claim like, I know my stuff, right. And then once you show up from a place of service, like hey, I have something to share my story will help someone my knowledge will help someone and you show up as that person, you will kind of put this energy and knowledge out into the world that somebody is going to see and resonate with and go, “Oh my goodness, I need to speak to that person on the phone or oh my goodness, I need to buy what they're selling, or oh my goodness, I need to pick up their book or listen to their podcasts or you know, follow them on Instagram” or whatever it is you want the person to do that starts from you confidently showing up and saying, “Hey, I know I have something to say, I know I have something to contribute. And I'm going to contribute it with the intention of helping somebody else.” And I think if you always come from that place of service and of contribution, you will see tenfold success back and it may not happen overnight. In fact, for most people, it doesn't happen overnight. But when you consistently do it, you're building momentum that will then come back to you and be like, wow, you know, that was amazing. That was so helpful. Thank you. Yeah, and then you're the go-to.

 

10:00

You're the go-to and when I look at how you become a go-to, there are I like to say, like four major buckets. But the first one is contribution. It's coming up with your own stories, systems, frameworks, things that you can share with the world and consistently doing that. That's one of the easiest ways to start positioning yourself as an expert because it starts with you. You don't need in today's landscape, some of the other things that are needed to position yourself as an expert like a relationship with someone or speaking on big stages or partnerships or you know. I've helped 1000 or a billion people, if you can start with, hey, here's my story, here's my firsthand knowledge. Here's my firsthand experience. Here's what I've helped somebody else do, and just tell somebody about it. And you do that over and over and over again, people go, “Wow, this person really knows their stuff. They've helped themselves, maybe they can help me too.” And that's kind of one of the best ways to start.

 

Yeah. Sounds like you've removed a lot of the overwhelm from what do I write? And what do I do? And am I positioning myself in the right way? You're just sharing, you're sharing your story. you're sharing your content, you're sharing how you help people. I really like that.

 

Yeah, absolutely. And for anybody who's stuck, this is a real digest version of one of the exercises I give in the book, but just come up with a list of like 10 questions, or make it easy? 13 questions, right. 13 questions that you know, your target audience has, that you have the answer to break down 13 questions, and every week, answer one of those questions on a video or a podcast episode or something, you know, go live, do something, answer that question. And then you'll have 13 weeks, which is essentially 90 days, a quarter's worth of content that you can put out into the world just answering questions. That's how I started I didn't really know what I was doing building my business. But

I was like, “you know what, I know content marketing.” And I believe people who want to be a go-to expert and want to monetize it should be doing content marketing. So, I'm just going to give people content marketing tips online, and I created this show called Content and Coffee on Facebook Live and I just would go live inside of a Facebook group I started and this was back in like, 2016, maybe then I would just start going live inside of Facebook group teaching content stuff, and I kid you not nobody ever liked or commented any of my videos.

 

11:40

But like six months later, and 12 months later, like in that six to 12 months later, I had people go “Oh, yeah, I've watched all of your videos, I am ready to work with you.” And I've had people sign up for like, $10,000 packages when they never liked or commented on anything. They're like, “Oh, yeah, I'm a lurker,” like, okay, so you never know who's watching. So, you might as well just consistently show up and see what happens.

 

Yes. And that's so true. Because some weeks I get an amazing turnout for my weekly live show that I do and other weeks, there's very few people there. But inevitably, a couple weeks later, someone will be like, “Oh, one of my favorite ones that you did was this one,” and I'm like, but you weren’t even there. Meanwhile, people are watching they are paying attention. You just don't always know it. And not everybody speaks up. And I tend to be one of the lurkers for no other reason that I tend to miss everything live. And I tend to watch things later. But yeah, it's absolutely true. People are paying attention. So, keep showing up, keep being consistent. What are some of the other top tips that you have for being a go-to expert?

 

Yeah, so the kind of next phase and just so people know, I made an acronym for this, it's CARR, the first C was contribute. So, the A would be Association. And if you think about, you know, Oprah, or even Ellen to a certain degree, they get more and more famous through association, Oprah started by interviewing people. And it's through that association that people deemed her as an expert on things like spirituality. But for the longest time, she didn't actually really talk about spirituality, she interviewed spiritual leaders and like other actors about how things came to be and maybe like, manifestation came up, or I did this visualization exercise came up. And it just over time, people perceived Oprah as like the go-to person on this or somebody who really was, you know, oh, if she recommended something, I'm into it, right? And so, association is essentially how can I associate myself with people or companies or organizations that are credible in my industry? And this is actually another easy, low hanging fruit thing that people can do when they're like, but I don't know people to start a podcast, or go live, start an Instagram or Facebook Live Show, or, you know, create a YouTube channel, you can create something without spending billions of dollars and just reach out to people and say, “Hey, I have this show. Here's who it's meant to serve. Here's how the show's gonna run. Would you like to be a guest?” I used to ask people, right? And then when you have somebody on, do you know somebody else who would be a great guest for the show. And then you start associating yourself with people who are experts in the industry as well, because you're interviewing them because you're getting to know them things along those lines, building those relationships. And so that's one of the ways that you can associate you can also associate by being a guest on other people's podcasts or by speaking on other people's stages. But if you don't have those relationships out, or you're just getting started, you can start by creating your own container for greatness, whether it's a podcast or a summit or whatever it is you want to create, and then have really cool guests that are experts in their fields and you start being known by association.

 

15:00

 

I love that. So, take us through the next R.

 

Yes, so our number one is research and I can't tell you how many people don't realize that they could do this. And where, this really came to be as I have my MBA. And one of the things that I realized about academia is a professor is deemed an expert on something and more often than not, if they have a Ph.D., they don't have like firsthand experience in the thing that they're teaching, right? You know, like, I think about some of my marketing professors. And they did a lot of studying of case studies and a lot of research and things along those lines. But they didn't necessarily and it's not all professors, but a number of them didn't necessarily work for a fortune 100 company, or work, you know what I mean, or have their own business or something along those lines they were researching, and then teaching the students what they researched and learned. And you could literally do the same thing, if you want to be if I wanted to be known for basket weaving. Tomorrow, I would watch a whole bunch of videos or read a book or do something on basket weaving. And then I would go live, and I go, “Hey, guys, I have just watched 20 videos, or 100 videos on basket weaving, I have just read an entire book on basket weaving, I am obsessed with basket weaving, and I want to give you my top three tips for basket weaving.” And I just started sharing content. And it's like, and I give credit, like, “Hey, I learned this tip from this book. And then I tried it. And here's the results,” you know, like you can do research, and then share your research findings with other people. And so that's an easy way to start sharing knowledge or expertise. Hey, here's five things that you know this company is doing in this area, and why you should consider doing it as well, right? You just research what other people are doing, or studies that exist or do your own studies, and then share the results and share the knowledge with folks. And the final R, which is my favorite. And I actually think has probably some of the most weight is results. And it's when you can get results for people. And you can share those. Bam, you're deemed an expert. You know, like if I were a relationship coach, I'm not a relationship coach at all. But let's say I was a relationship coach and I helped 100 people find love. And I had all 100 people, and not even 100 couples, like 100 people. So 200 people really right find love. And I had 100 couples do a video or give me a testimonial or put that and I had an entire page of 100 people and then they all left me five-star or four-star ratings. And I had like 4.5 or 4.9 stars, and then all 100 videos or something, somebody would go to that and be like, wow, this person really knows their stuff, or like and usually you know, the more people you help get results, the more credible you become. But if you have a case study, a testimonial, if you have my friend Shamika Thompson calls it a power page, a proof of work page, which I like it because it's like POW in your face. Look at my magic, right? Like if you could create one of those. That's a great way to position yourself as an expert in the industry as well.

 

 

18:15

 

Yeah, that's really, really, really, I love that. And I have to do a better job of updating my testimonials page. I don't think I've touched that in like two years. Get some power. That's such a great acronym. That's good. Yeah, I absolutely love that. So once people have worked on CARR and have really positioned themselves as the experts in their field, what are some of the ways that they can drive traffic and really expand their reach?

 

There are really three ways to get in front of your target audience, right to drive traffic to whatever method you're using to generate leads, whether it's a lead magnet, or just getting people's business cards. And those three things are OPP because you know, I like musical references. So, it's like, are you down with OPP, you down with OPP, we've got organic, right. That's the first letter that's O, and organic

is all about how can you get in front of your target audience in what seems organic marketing, which for most people will be social media. But it could also be, you know, if we're in real life, it could be going to networking events and getting somebody's business card. It's how can I organically show up in somebody else's space, right. And that's one way to really start getting in front of your target audience. The next letter is the first P which stands for paid and so you can pay to play you can say, “Hey, I'm going to buy advertising, I'm going to sponsor this event or pay to participate in this program. I'm going to do some sort of paid method to get in front of my target audience.” And then the third P is partner and so you could build strategic partnerships. You can collaborate with people heck, you could do something like I'm going to do an Instagram Live with someone or you know, be on somebody else's podcast or ask them to email their list about me, and they're distinct, but there can also be overlap

 

20:00

 

You can pay and be a part of a partnership, or you can be on a platform and do both organic and paid marketing. So, there could be a mix. But usually, those are the three ways that you're going to get in front of your target audience. And once you have clarity around where your audience is the best way for you to get in front of them using you know, OPP, then you can go Okay, great. Now that I'm in front of them, how do I capture their attention? You know, if they're online, maybe stop them from scrolling or get them to listen? And then how do I have them go, you know what, that was freaking amazing what you've just shared or what you said, I am going to give you my email address, or I'm going to give you my phone number, or I'm going to direct message you or I'm going to do something that allows you to continue to connect with me and communicate with me. And so oftentimes, that's why people have lead magnets because they go, “wow, if I give away something for free, that'll entice someone to give me their email address so that I can keep connecting with them.” And ideally, build a relationship with them, right, and take them down the path. So, when you're thinking about, wow, I don't have a consistent flow of leads, you want to ask yourself, okay, well, do you have a game plan for getting in front of your audience consistently? If you're using organic? Do you have a marketing calendar, or social media calendar, something where you're consistently showing up? When you're putting out content? Do you have a way to get people from, “Hey, I just saw this piece of content” to “Hey, I'm now you know, giving you my contact information?” Do you have a way to track and measure everything you're doing to see what's working, what's not working? Those are the ways that you consistently generate leads, you have to have a game plan, you have to consistently implement your plan, and you have to consistently optimize your plan.

 

Yes, to all of that there is so much that you shared so far in this episode, that is amazing. And I'm assuming this is what's in your book. And you probably go deeper and share some additional strategies. So, tell us a little bit more about the book and what everybody can expect and where they can get it and tell us all the things?

 

Yes. So, Market Your Genius comes out into the world, August 24, of 2021. It is available all of the places it's available on Amazon, Target, Barnes and Noble, independent bookstores, some local bookstores and or go to websites in like Australia, in the UK, it's literally like everywhere, which is amazing. And I'm super excited about the book itself is broken out into three sections. So, section one is how do you package your genius in such a way that people want what you have to offer? So that section is very much like, hey, what is your vision for success? How do you measure up right now? Like, where are you no judgement? Where are you right now in your business? Or on your pathway? And how do you plan to get there, you know, to get to where you want to go? Who is the target audience you are going after? What product are you going to sell or focus on selling? So that's all in package one. And then how do

you message yourself such that people are like, heck yeah, I'm in. So that sections magical, whether you are just getting started, or you already have a business, then the next section is the Promote section. And that section is a lot about what we've talked about today, it's how do you generate leads? How do you turn them into clients and customers? How do you have a game plan to have this run over and over and over again, and you can consistently get leads and consistently get clients and customers? And then the last piece is deliver and the deliver piece is all about how do you take the customers that you're now getting consistently and turn them into essentially raving fans, the people that are leaving you amazing testimonials for your power page and are referring your business to other people because they're like, oh, my goodness, this was so amazing. You need to sign up and be a part of it by this, you need to get all up in it right? And then the last part of that is how do you get your clients and customers to keep buying from you so that they're repeat clients and customers? Because a lot of people are like, how do I get new clients? How do I get new clients? But don't forget the ones you already have. And how can you best build relationships with them deliver experience to them over and over again, or create something that furthers that relationship. So that's what's in this book, it's package, promote. deliver are the three sections. And by the end of this book, you will have a game plan that will help you get more leads, get your dream clients and turn those clients and customers into raving fans.

 

Amazing. And we will have the link and everything down below in the show notes. But do you have a handy little link for those who are listening? Yeah, you want to head to marketyourgeniusbook.com and that will take you to the page where you can choose the retailer of your choice. And what's also really cool and amazing with this book is it comes with companion content. And it's like a little online course it's called a companion course but on its own it is not all that helpful. So, you definitely need the book for it. But it helps you with the exercises in the book and helps you with some behind-the-scenes content that'll really be a value to you so that you can learn even more and go deeper on some of the topics that we cover inside this book and get your plan into action.

 

25:00

 

I love it. And the question I always ask everybody what you've answered once before, which is how do you work smarter, not harder and keep things lean in your business. So today, I'd love to hear how you did that in the context of writing the book.

 

Yes. The first thing I will say in terms of working smarter, not harder when it comes to writing the book is know yourself, and know what’s going to work for you, because real talk, I got this book deal in June of 2019. I luckily, was able to push back the deadline primarily because of COVID. And a lot of people's books got pushed back. But you know, I did not write the book in a timely manner and I was procrastinating that stuff like it was all mindset right? Procrastinating, procrastinating, procrastinating. But I realized that I tend to write things last minute under pressure. I wrote my entire book proposal in 48 hours, I thrive on deadlines, right, like really hard, crazy deadlines. And so, I created a focus group of about 80 people. And I sent these 80 people a chapter a week for 90 days. And that's how I work smarter, not harder, because the smart thing for me to do was to just go, let me write a chapter and send it to people, they can leave comments on what they loved, where they had questions, all that jazz, so that when I went back to edit, I was like, Oh, I need to explain this more. Oh, I should probably tell a story here. Oh, okay. I could say this in a different way such that it makes sense. And so, I essentially had user-generated feedback on my book. So, when I was editing, I wasn't really doing it alone. Plus, it gave me the deadline to actually write the thing in the first place. So, it was kind of a, that's my smarter, not harder, double whammy there for book writing. It's get a whole bunch of people, promise them a chapter a week, deliver the chapter week and 90 days, you'll have a draft of a book and a whole bunch of feedback for editing. And that made my life so much easier.

 

Absolutely brilliant. And I love that you play to your strengths, right? Instead of trying to change the way that you are, you're like, here's how I am. So, I am going to fully go all-in on it. And I'm going to create a plan and system around it. I love that. Absolutely brilliant.

 

Yep. And no joke, I wrote pretty much every chapter the night before or right or like hours before the link went out. That's like, here's the chapter because I set them up to automatically go out to the chapter so that I had to do it. I was like, oh, write this chapter. It's going out to people.

 

I love it. I absolutely love it. So final question. And then we are going to wrap for today is any last thoughts for people on really becoming that go-to expert in their industry, and really owning their genius?

 

Yeah, I would say, you know, if you're listening to this, know that you are fabulous, know that you are magic. And I literally have a kick-butt little guide for you guys, that is all about how to essentially own your genius and show up as that go-to expert each and every day. And it's just like a little guide plus exercise that will have you go,” oh, my goodness, I can do this, I've got this I can consistently show up” and it really helps people get that momentum that they need to show up as an expert each and every day. So, I will give Crista the link for you guys in the show notes. But you can also just go to marketyourgenius.co/. And then bam, you can get that guide and any other magic.

 

Nikki, you are brilliant, true genius. I absolutely love having you on the show. I'm really excited to read the rest of the book and everybody go out, get this book and start to implement what Nikki teaches. It really will make such a big difference in your business. And just some of the things that I've done just simply from knowing you. And you know, getting some of your amazing content over this past, you know, year-plus has made a big difference in my business. So, I know it will for everybody else when they get your book as well. So, thank you so much for being on the show and can't wait to see you guys next week.

 

28:59 Thank you for joining me for another episode of the Lean Out Your Business Podcast. I hope you got a lot of value and actionable insights from today's show. And we'd love if you take a moment to leave us a review. If you have any questions on today's episode or on how to lean out your business join us over in our private Facebook community where every week we do live training and Q&A. And I'd love to have you be part of the conversation head to leanoutmethod.com/group to join us. And before you go, be sure to subscribe to the show so you're the first to know when we release a new episode. We'll see you next week.

 

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by Crista Grasso

Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale.  Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business.  She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast. She is also the founder and CVO of the Profitable Planner Co and Criscara Jewelry.

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